Tinder can be an effective tool, whether you use it to find a date or to attract some blog visitors...
But wait. Blog visitors?
People have started recognizing Tinder for what it really is: an advertising platform. And both men and women are advertising a variety of things other than themselves. This post focuses on ads by women because female profiles get a lot of attention. But more on that later.
If you're unfamiliar with Tinder, it's a "dating" app that's rapidly picking up users all over the world. It even worked while I was traveling through Delhi, where locals affectionately refer to it as 'Tindia.'
At it's core, Tinder is just like HotOrNot.com, which is really just a superficial outlet for people. The difference? Unlike HotOrNot, Tinder users can connect with one another.
It's simple enough, really. You have the option to swipe left or right on a fellow Tinder-er. Right if you like them. Left if you don't. If you both like each other, then you're instantly thrown into a chat window where you can talk.
On Tinder, people judge you by 1. your pictures (you get 6 slides, so make them stimulating) and 2. your description (you get 500 words, so make them compelling).
Of course, like most dating sites, Tinder is heavily stacked in a women's favor. Now I'll explain:
GodofStyle.com took various photos of different guys, created Tinder profiles for them, and then randomly "liked" over 2000 women. The match rate of the most conventionally attractive dude (who, by the way, is a professional model) was 2.6 percent. And "normal looking" guys -- who don't make a living off their jaw lines -- are only matching between 0.5 and 1 percent.
Girls categorized by the study as "good looking," on the other hand, are sitting pretty with a 26 percent match rate. That's 10x more than the professional pretty boy, which brings me to my point: Girls can promote just about anything on Tinder because their profiles will get exposure.
But not everyone takes advantage of these statistics...
Below are 5 marketing-savvy women who are capitalizing on the app's popularity (and rightfully so!).
Here's what they're advertising:
Michelle writes a "how-to-pick-up-girls" blog. She gives practical advice to guys, writing about dos and don'ts, body language, etc. On Tinder, her target audience is swiping right on her every single day by the hundreds -- and she did an excellent job of directing them to her blog (I went, anyway). This is a great example of native advertising (i.e., ads where you wouldn't necessarily expect them) coupled with an effective call-to-action.
Anyone can follow your Instagram or Twitter if your account is set to "Public." Hint hint: Korinne is ALL about Instagram and Twitter. Wink wink: Follow her. Nudge nudge: Please.
I watched this video. It didn't make me want to date Jane, but it did give me some great information about the men's hair salon where she works.
Roses, huh? The world's oldest profession is definitely all over the Tindersphere. Makes sense.
This has Magic Mike written all over it, but hey, if you're a dude and you're "serious" and you want an extra couple grand a month, Claudia just found you. And say it is, in fact, a Magic Mike-esque gig she's recruiting for -- an app as superficial as Tinder must seem like a Godsend to her.
Great ads deliver a clear, concise and compelling message. They also give their audience next step info, or, more technically, a call-to-action. Last but not least, great ads are relevant. Getting your message in front of people that want or need to see it is just as important as making a killer ad in the first place.
That's what these five woman did. They saw an opportunity and capitalized on it. Kudos!