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Words are commodities. 

Anybody can write.

More accurately, anybody can fill space on a page. 


Anybody can fill space on a page. 


Anybody can start a blog and publish an article. No degree necessary. No license necessary.

That's why successful copywriters don't sell words. Words are cheap. My nephew writes words. He's nine. 

Successful copywriters sell attention, intrigue, and action.

How? 

We manufacture feelings