Look around. You're living in the communication age. It's never been easier to reach people with a tailored message. Never. The internet has made that possible.
Use it to your advantage.
The Mad Men era is kaput. Changing the conversation in your favor no longer requires money because TV is no longer the popular medium. The internet, instead, has occupied that slot. The internet is the world society's new information engine -- and content is its fuel.
So go ahead, create some (good) content:
As long as you are changing the conversation to something people can benefit from, you're in control.