Lara Acosta is a marketer and founder of LAdigitalMX.
Please enjoy her 332-word "micro” interview:
Thanks, Lara.
Let’s get started:
"Do you have a work routine?”
I spread work throughout the day, it looks a little bit like this:
9:00 - 12:00am: Deep Work 12:00am - 3:30pm: MSc work 3:30 - 6:30pm: Client or networking calls 6:30 - 7:00pm: Light work 7:00 - 8:00pm: LinkedIn engagement, emails and admin 8:00 - 10:00pm: Gym 10:00-12:00pm: Deep work
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It’s not always perfectly timed but I find sticking to this structure works best for me and balancing fitness, work and university.
"What do you wish you'd known about your work when you first started?”
A lot of people say “fail 99 times, stand up 100” or "fail fast" but what they don’t tell you is that you should actually document why you failed those 99 times so the next time you fail, you can stand up quicker — or not fail at all.
It’s the best way develop processes that secure you and your business.
“What did your biggest professional failure teach you?”
Scarcity mentality will kill you:
Clients will come, so stop accepting every single one because you’re afraid no one else will come to you.
“Has anything helped you shorten your craft's learning curve?”
Networking on LinkedIn. People forget it’s the richest social media and we have access to the worlds leading entrepreneurs and business owners. Use it.
I've learned more about writing, sales, marketing and business than in all my years of education.
I’ve been able to learn from people who are building in public, people who have sold and scaled and bootstrapped businesses, people who are years ahead of me, who are doing what I want to be doing.
Access to million dollar information is easier than ever.
“Do you have a book recommendation?”
Breaking the Habit of Being Yourself by Joe Dispenza.
“Any parting piece of advice?”
Get to the point and cut the fluff.
Treat people’s time with respect and they’ll give the same respect back.
