Enjoy this 457-word “Micro-Interview” with marketer, Ryan Musselman.
Thanks, Ryan.
Let’s get started:
"Do you have a work routine?”
1 morning work routine I stick to without fail:
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32 ounces of water
Walk outside for the sunrise
Get a cup of coffee (well, 3 or so)
Consume content to wake up my mind
Then (and only then) do I get to started with work
"What do you wish you'd known about your work when you first started?”
People are more emotionally connected to their content than I anticipated. This is a good thing. It demonstrates intentionality and your desire for your messaging to matter to all who consume it. This makes the editing process more dynamic for certain personalities, but the challenge is positive and welcomed.
“What did your biggest professional failure teach you?”
You simply cannot control everything, no matter the power of your conviction. And what came of it? Humility (and the peace to "let go").
“Has anything helped you shorten your craft's learning curve?”
Asking the right (but different questions). For example, there are many ghostwriters on LinkedIn. I asked myself: "How do I do this for B2B, but at scale? This resulted in the birth of the CaaS (Content-as-a-Service) model. What's involved with this scale? Not only writing for 1 person, but multiple team members. Not only writing LinkedIn posts, but writing lead magnets, video scripts, carousels, newsletters, profiles, live training, webinars and beyond. Why did this shorten the curve? It forced me to develop productive and interconnected content creation systems.
“Do you have a book recommendation?”
"How to Win Friends and Influence People" by Dale Carnegie. No matter how introverted (or extroverted) you are, you can set yourself apart by advancing your skill of influence. People will always be a part of your journey. Those who accelerate their success understand and act on this. The most successful people I know are not all that smart, but they are EXCEPTIONAL at relationship building. Start there and never leave.
“Any parting piece of advice?”
The difference between progress and stagnation is practice. I only became a CaaS executive because I learned what worked for demand creation and demand monetization, then I spent time practicing with this knowledge.
It became my style. I flexed with it. I leveraged it. I owned it.
Think of "practice" like this and you'll be the differentiating factor.
