PEOPLE DON'T READ WEBSITE COPY
... THEY SCAN IT.
People aren't reading your website word-for-word, as they would a book.
Instead, your visitors are only glancing over your website copy, hunting
for that one specific tidbit of information -- that one phrase that
aligns perfectly with their need or want.
That's why you have to write for scanners.
YOU HAVE TO WRITE:
Headlines that communicate value at breakneck speed.
Sub-headlines that clearly isolate your key points.
Body copy that's concise and compelling.
Bullet points that beg to be read.
You have to write using short paragraphs, concise sentences,
and simple words that quickly drive people down your web pages.
You have to tell your story.
And damn it, everyone's gotta get it.
But what if you don't know how?
What if you don't know how to make the most of each word?
I'm here to help.
I can make your words sing.
I'M A WEBSITE COPY EXPERT.
Or, if you'd like to have a completely free, no-obligation conversation...