In this Micro-Series, David Ogilvy’s right-hand copywriter, Drayton Bird, shares 10 original essays — written exclusively for VeryGoodCopy — about the art of copywriting.

In this Micro-Series, David Ogilvy’s right-hand copywriter, Drayton Bird, shares 10 original essays — written exclusively for VeryGoodCopy — about the art of copywriting.

In this Micro-Series, I unpack the legendary David Ogilvy’s famous “10 Tips on Writing” memo, adding color, context, clear takeaways, and easy-to-follow next steps.

In this Micro-Series, I unpack the legendary David Ogilvy’s famous “10 Tips on Writing” memo, adding color, context, clear takeaways, and easy-to-follow next steps.

A Micro-Course featuring 174 bullets from one of the most successful pieces of direct-response copy by the great Gary Bencivenga, widely considered America’s Best Copywriter.

A Micro-Course featuring 174 bullets from one of the most successful pieces of direct-response copy by the great Gary Bencivenga, widely considered America’s Best Copywriter.

A Micro-Course featuring the collective knowledge of 100s of marketers and copywriters from around the world. Curated and edited by Eddie Shleyner.

A Micro-Course featuring the collective knowledge of 100s of marketers and copywriters from around the world. Curated and edited by Eddie Shleyner.

A fan-favorite Micro-Course designed to teach you how to write the Fascination, perhaps the most effective, reliable, and versatile sentence in copywriting.

A fan-favorite Micro-Course designed to teach you how to write the Fascination, perhaps the most effective, reliable, and versatile sentence in copywriting.

My most popular Micro-Course tears down and explains every persuasion principle and technique I use on VGC to make it convert in the top 1% of all websites.

My most popular Micro-Course tears down and explains every persuasion principle and technique I use on VGC to make it convert in the top 1% of all websites.

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In this Micro-Series, David Ogilvy’s right-hand copywriter, Drayton Bird, shares 10 original essays — written exclusively for VeryGoodCopy — about the art of copywriting.
In this Micro-Series, I unpack the legendary David Ogilvy’s famous “10 Tips on Writing” memo, adding color, context, clear takeaways, and easy-to-follow next steps.
A Micro-Course featuring 174 bullets from one of the most successful pieces of direct-response copy by the great Gary Bencivenga, widely considered America’s Best Copywriter.
A Micro-Course featuring the collective knowledge of 100s of marketers and copywriters from around the world. Curated and edited by Eddie Shleyner.
A fan-favorite Micro-Course designed to teach you how to write the Fascination, perhaps the most effective, reliable, and versatile sentence in copywriting.
My most popular Micro-Course tears down and explains every persuasion principle and technique I use on VGC to make it convert in the top 1% of all websites.