VeryGoodCopy is a weekly newsletter about copywriting and creativity by Eddie Shleyner.

Promote your business to one of the largest, most engaged copywriting audiences in the world ↴

VeryGoodCopy has partnered with dozens of companies, agencies, and newsletters, including:

What makes VeryGoodCopy such a unique and sought after advertising channel:

VeryGoodCopy commands one of the largest and most engaged audiences among copywriting newsletters: a new issue is delivered to 44,000 unique inboxes every week.
After each send, the list is also cleaned — bounced and unengaged contacts are removed — to ensure a nearly 100% delivery rate.
About 80% of VeryGoodCopy subscribers are copywriters, marketers, and entrepreneurs.
The remaining 20% are marketing-adjacent creatives: designers, developers, SEOs, videographers, etc.
If you sell to folks who write ads, strategize campaigns, or lead businesses, VGC’s engaged and loyal audience will overlap with your market.
When you buy a sponsorship, your ads will appear at the very top of the VeryGoodCopy newsletter — directly above the native content — so everyone who opens an issue will immediately see your promotion.
Each issue of the VeryGoodCopy newsletter contains only 1 sponsorship, so you’re not sharing clicks with other advertisers.
On top of being the sole sponsored ad, your promotion will be bold and prominent, containing both:
ART = a large, 600 x 200 pixel banner
COPY = a detailed, 50-word blurb
When you sponsor VGC’s newsletter, your ad will be impossible to miss and beautiful to look at.
Typically, your ad will enjoy 200 - 500 clicks, which is approximately 25 - 50 percent of each issue’s click share (ad clicks / total clicks per issue).
Naturally, your click-through rate will vary depending on several factors, including your offer and ad creative.
Most sponsors use the VGC newsletter as an awareness channel because, in addition to its large reach, the audience is also remarkably targeted (the vast majority working in copywriting or marketing).
Some sponsors, however, use us as an acquisition channel. For example, Marketing Brew, also a newsletter, has been very successful at compelling hundreds of signups per send.
A CopyEdit™ is a 1-hour, one-on-one working session with me, Eddie Shleyner, founder of VeryGoodCopy.
To ensure your ad is set up for success inside the newsletter, we will use this time to review your ad’s offer, copy, art, and even the landing page your ad will link to.
(Many sponsors report these consultations transcend the sponsorship performance and end up informing their messaging in a broader and far more significant way.)
I normally sell my CopyEdit™ service a la cart but as a sponsor, you’ll get it for free.