Sponsor an edition of the VeryGoodCopy newsletter ↴

 
 
 
 
 
 
 

A weekly newsletter about copywriting and creativity by Eddie Shleyner↴

VeryGoodCopy is read and recommended by tens of thousands of copywriters, marketers, and entrepreneurs each week, including:

 
 
 
 
 
 

Statistics↴

Promote your business to a huge—and remarkably engaged—marketing and copywriting audience:

 
 
 
 
 
 
 

Past sponsors↴

VeryGoodCopy has partnered with dozens of companies, agencies, and newsletters, including:

 
 
 
 
 
 
 
 
 

Benefits↴

These things make the VeryGoodCopy newsletter a unique and coveted advertising channel:

 
 

  • VeryGoodCopy commands one of the largest and most engaged audiences among copywriting and marketing newsletters: a new issue is delivered to 46,000 unique inboxes every week.

    After each send, the list is also cleaned (i.e., bounced and unengaged contacts are removed) to ensure a nearly 100% delivery rate.

  • If you sell to folks who write ads, strategize campaigns, or lead businesses, VGC’s engaged and loyal audience will overlap with your market.

    (See a concrete audience below.)

  • When you buy a sponsorship, your ads will appear at the very top of the VeryGoodCopy newsletter—directly above the native content—so everyone who opens an issue will immediately see your promotion.


  • Each issue of the VeryGoodCopy newsletter contains only 1 sponsorship, so you’re not sharing clicks with other advertisers.

    On top of being the sole sponsored ad, your promotion will be bold and prominent, containing both:

    ART = a large, 600 x 200 pixel banner

    COPY = a detailed, 50-word blurb

    When you sponsor VGC’s newsletter, your ad will be impossible to miss and beautiful to look at.

  • Typically, your ad will enjoy 200 - 500 clicks, which is approximately 25 - 50 percent of each issue’s click share (ad clicks / total clicks per issue).

    Naturally, your click-through rate will vary depending on several factors, including your offer and ad creative.

    Some sponsors use the VGC newsletter as an awareness channel because, in addition to its large reach, the audience is also remarkably targeted (the vast majority working in copywriting or marketing).

    Some sponsors use us as an acquisition channel. For example, Marketing Brew, also a newsletter, has been very successful at compelling hundreds of signups per send.

  • When you sponsor 5 or more editions of the VGC newsletter, you get a free CopyEdit: a 1-hour, one-on-one working session with me, Eddie Shleyner, founder of VeryGoodCopy.

    To ensure your ad is set up for success inside the newsletter, we will use this time to review your ad’s offer, copy, art, and even the landing page your ad will link to.

    (Many sponsors report these consultations transcend the sponsorship performance and end up informing their messaging in a broader and far more significant way.)

    I normally sell my CopyEdit™ service a la cart but as a sponsor, you’ll get it for free.

 
 
 
 
 
 
 

Audience↴

Learn what VeryGoodCopy newsletter subscribers do for work, their decision-making authority, their industry, company size, and more:

 

Work:

 

Seniority:

Industry:

Type:

Company size:

 
 
 
 
 
 

What to expect↴

Every sponsorship ad appears above the fold, at the very top of the newsletter, ensuring your message is immediately seen by every single person who opens the newsletter.

What’s more, the ad display is among the most generous in the newsletter industry, containing two prominent elements:

 

Banner =
A 600 x 200 pixel banner (contains 1 link to your offer)

Blurb =
A 50-word blurb (contains 2 - 3 links to your offer)

 
 

Example ad ↴

The popular newsletter Marketing Brew has sponsored dozens of VeryGoodCopy issues using this ad:

 
 
 
 

More examples ↴

Below are several sponsorships that have appeared inside the VeryGoodCopy newsletter over the years:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Thank you so much for your interest!