Eddie Shleyner is a creative director specializing in conversion campaigns. He strategizes, writes, and assembles assets designed to drive clicks, sign-ups, purchases, replies, and other measurable actions:

Landing Pages

Email Sequences

Paid Ads

Sales Letters

Landing Pages • Email Sequences • Paid Ads • Sales Letters •

$7500 min. investment. Learn more.

 

Eddie works with companies of all sizes, all over the world, including:

In 2014, Eddie started writing VeryGoodCopy, a newsletter about copywriting and creativity. In 2024, his writing was published into a bestselling book. Today, VGC is among the marketing industry’s most unique and celebrated resources:

 
 

Read by over 80K email subscribers and 200K LinkedIn followers:

 
 

✅ Ask questions about my services
✅ Provide feedback about this page
✅ I will personally write back to you

 
 
 
 

Eddie’s unique approach to conversion marketing creates remarkable returns across a variety of businesses (even for highly sophisticated marketing teams):

 
  • Jordan Feise is a Content Marketing Manager at Gong, a software company specializing in revenue intelligence solutions for B2B sales teams. In 2021, Gong secured series E funding at a $7.25 billion valuation.

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    “Before we hired Eddie to create the landing pages for our content,” said Jordan, “we had a very specific downloads goal. Eddie’s campaign doubled our goal with only half the list. This transformed our thinking.”

  • Adam Goyette was the VP of Marketing at G2, a Chicago-based software marketplace with 3 million reviews covering more than 100K products. In 2021, G2 raised $157M at a $1.1 billion valuation.

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    “Eddie was the Copy Chief at G2 for almost 3 years,” said Adam. “He would routinely get our campaign landing pages converting at over 60 percent—especially those promoting content or information, reports, articles, webinars, even sales demos.”

  • Justin Welsh is a wildly successful creator, known for building a one-person, $10M online business.

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    “I had a ​Private Working Session​ with Eddie,” said Justin. “ He walked me through his TLP system, explaining the principles and showing me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $10 million in sales.”

  • Esther Trapadoux is the Growth Marketing Manager at Amplitude, a tech company specializing in digital analytics software. In 2021, Amplitude was listed publicly at a market cap of $7.1 billion.

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    “We hired Eddie to create the landing page for an upcoming lead-gen webinar we were hosting,” said Esther. “Eddie's version drove unprecedented results, including a 5X clickthrough rate and easily 3X overall conversions. It was truly amazing.”

  • Devin Reed founded The Reeder, a newsletter and marketing consultancy that helps B2B marketing teams develop and deliver top-of-funnel content programs.

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    “Thank you to Eddie Shleyner for rewriting my newsletter landing page,” said Devin. “The one I wrote was good, but what he did doubled my conversion rate. Phenomenal work. I’m grateful. Not only was the campaign a huge success, but it opened my eyes to a new way of creating content.”

  • Chris Bradford is the Product Director at Bee Digital, a marketing agency serving the education and ed-tech sectors in the UK and US.

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    “We immediately implemented Eddie's process on a low-performing landing page,” said Chris, “and saw conversions jump from 7% to 28% almost overnight. Astonishing.”

 

2-HOUR WORKING SESSION

Hire me to work alongside your team for 2 dedicated hours. After reviewing your campaigns assets together, I can advise, critique, guide and strategize, but the onus is then on you to execute on my insights, plans, frameworks, and direction.

$999 per 2-hours

BUY & SCHEDULE NOW

CUSTOMIZED CAMPAIGN

Hire me to create and deliver polished, ready-to-use assets for your conversion campaign. I’ll personally research, strategize, write, wireframe, and assemble world-class creative for your business with minimal back-and-forth.

$7500 minimum investment

FREE DISCOVERY CALL

 
 
  • “Can we retain you for ongoing Consulting and/or Done-4-You work?”

    Yes.

  • “Can a 2-hour working session be split into two 1-hour sessions?”

    Yes, of course.

  • “Will you sign an NDA and/or a non-compete?”

    Yes, I will sign an NDA.
    I probably will not sign a non-compete.

 
 

✅ Ask questions about my services
✅ Provide feedback about this page
✅ I will personally write back to you

 
 

$999 per 2-hours

BUY & SCHEDULE NOW

$7500 min. investment

FREE DISCOVERY CALL

 
 

Thank you for being here!

If you’re interested in my “Consulting” and/or “Done-4-You” services, but want to ask me a question before buying a session or investing your time in a free discovery call: simply submit your question(s) via this form and I’ll personally reply with a clear, thorough answer.

 
 
 
 
 
 

Psst… if you’re not ready to hire me, but still…

Want to learn my unique process:

I’m the former Copy Chief of G2.com, where I owned copywriting and worked with a talented team made up of 60+ marketers for 3 years. I left G2 in November, 2020, to work full-time on VGC. Before leaving—and shortly before G2 announced its Series D funding at a $1.1 billion valuation—I was voted “Marketing MVP of the Year” by my colleagues:

I credit this recognition to a unique methodology I developed for creating high-performing conversion landing pages (an approach I’ve implemented for over a hundred clients after G2). This self-paced training will teach you my exact process for compelling more visitors to buy, download, and subscribe on your landing pages: