According to Databox’s latest research, 25% of marketers say that “customer proof” is the most important factor when evaluating 2 (or more) software products. Here’s what else we learned…

Databox polled dozens of marketers and salespeople to find out which one does a better job at generating leads, qualifying prospects, and ultimately closing sales.

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

62% of marketers say they send a hybrid of HTML and plain text emails to their subscribers.

Here’s how they decide which to send, and why.