✅ Conversion Copywriting:

I can help you assemble clear, concise, and compelling direct-response assets, including:

• Your home page or one-page website

• Your landing page

• Your email sequence

• Your pitch-deck

✅ Content Writing:

I can show you how I write engaging, emotional content, including:

• My short-form “Micro- Lessons” for the VeryGoodCopy newsletter

• My long-form essays for publications like HubSpot, Forbes, Hootsuite, and more…

✅ Market Research:

I can walk you through the critical information you’ll ultimately use to inform your advertising, including:

• Understanding your market’s mass desires

• Channeling your market’s mass desires

• Determining your prospect’s Levels of Awareness

• Determining your market’s Levels of Sophistication

✅ Newsletter Strategy:

I can break down the techniques and principles I used to grow the VeryGoodCopy newsletter to over 80K email subscribers. We can discuss:

• Developing your newsletter’s concept, what it’s about and who it is for

• Creating your newsletter’s format and template

• A strategy for growing your subscribers consistently

✅ Personal Branding:

I can break down the techniques and principles I used to grow my presence on LinkedIn—one of the most efficient and trusted business-marketing platforms—to nearly 200K subscribers. We can discuss:

• Starting a personal brand

• Growing your audience

• Creating and marketing products—including digital courses and/or physical books—on the back of your personal brand

Because two hours is often the sweet spot.

In my experience, one hour usually isn’t enough to both understand the deeper layers of your problem—your market, your offer, your positioning—and also work meaningfully on the creative: the copy, structure, design, and strategy behind your asset.

In a two-hour session, the first 30–45 minutes let me get a strong read on the business context. The remaining time is where the magic happens—we revise the asset itself: line by line, frame by frame, from top-line strategy to tactical edits. You walk away with a clearer direction and a more effective asset, not just notes or theory.

Yes. If you’re interested in buying Eddie’s consulting hours in bulk, consider retaining him in a Monthly Advisory Role:

✅ What it is:
Ongoing access to me as a strategic partner. I’m not on-call 24/7, but available via email, Zoom, or Loom for regular feedback, reviews, and support.

✅ Client comes with:
A need for ongoing guidance, not just one-off opinions.

✅ Eddie provide:
Asynchronous reviews, live check-ins, creative direction, messaging advice—whatever you need to stay sharp.

✅ Deliverable:
4 or more hours per month. Eddie is a thought partner embedded in your process.

✅ Best for:
Founders, CMOs, or teams who want Eddie “in the room” without hiring full-time.

Yes. I specialize in conversion-focused assets—anything designed to get the reader to take a specific, immediate action. That includes landing pages, email sequences, banner ads, and similar direct response work.

This is my background: I was classically trained in direct response, and it’s how I built my newsletter—by learning, testing, and internalizing those principles. I like this kind of work because the results are black and white. You know if the conversion rate went up, down, or stayed the same. It keeps me accountable—and it’s deeply rewarding when it works.

Yes—but I’m not limited to them.

I spent most of my career working in-house at SaaS companies, so I have deep experience in tech: from early-stage startups to multibillion-dollar public companies. Naturally, I work with a lot of SaaS and software clients across every stage of growth.

That said, I’m more industry agnostic than I am asset agnostic. The principles of direct response copy apply across industries, so while I specialize in conversion-focused assets, I’ve worked successfully with solopreneurs, agencies, and companies in a range of verticals.

If you’ve got a conversion challenge and a clear goal, we’ll likely be a good fit.

My process is simple and conversation-led.

Instead of sending a written brief, I start with a kickoff call—usually 1–2 hours with key stakeholders. That call is my chance to dig deep: to understand your market, your offer, your goals, and your thinking behind the asset (or the direction you’d like to go if we’re starting from scratch).

I lead the interview, ask the questions, and gather everything I need to write. The call is recorded and transcribed so I can reference it later, along with any research I do independently.

From there, I go heads-down and work on the first draft. I don’t typically check in midstream—I wait until I have a strong V1 to share. Of course, if something critical comes up, I’ll reach out. But for the most part, I let the work speak when it’s ready.