The proven way to transform your conversion rate:
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You want to increase the conversion rate of one or more EXISTING landing pages, including those intended to drive newsletter subscribers, demo requests pages, discovery calls, webinar signups, lead-gen downloads, info-product sales, and more…✅
You want to create a NEW landing page using a proven methodology and approach—no guessing or assuming what will work, just a clear framework for how to think, wireframe, design, and write like a direct marketer.✅
You don’t know how to diagnose the problems on your landing page, so every round of revisions and edits feels like guesswork instead of a methodical improvement.✅
You don’t know how to craft targeted messaging that genuinely resonates with your specific audience…✅
You’re not sure how to structure your landing page, uncertain about which elements to include and how to assemble them in a way that doesn’t overwhelm the visitor…✅
You’re not following a clear testing strategy, so you A/B tests get inconsistent or negligible results, wasting valuable time, traffic, and budget without actionable takeaways or progress…✅
You’re using AI to generate design and copy, but feel overwhelmed by the multitude of options, which leads to costly guessing or even decision paralysis.✅
Your visitors are bouncing, or quickly leaving your landing page without taking any action whatsoever.✅
You know your landing page could be better, but you lack copywriting confidence and often feel stuck starting at a blank page.
Trusted by over 3000 students, from solo creators to startups to the Fortune 500, including:
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Watch dozens of video testimonials from verified students:
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Read hundreds of reviews from verified students:
The TLP system has generated profound results for all types of businesses:
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Jordan Feise is the Sr. Content Marketing Manager at Gong, a San Francisco-based software company specializing in revenue intelligence solutions for B2B sales teams. In 2021, Gong secured series E funding at a $7.25B valuation.
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“Before we hired Eddie to create the landing pages for our content,” said Jordan, “we had a very specific downloads goal. Eddie’s campaign DOUBLED our goal with only half the list. This transformed our thinking.”
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Justin Welsh is one of the most prominent solopreneurs in the world, known for building a one-person online business that has generated over $10M in revenue.
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“I had a Private Working Session with Eddie,” said Justin. “ He walked me through his TLP system, explaining the principles and showing me the techniques he used to create landing pages. I used what Eddie taught me to write landing pages for my courses, which, so far, have surpassed $10 million in sales.”
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Adam Goyette was the VP of Marketing at G2.com, a Chicago-based software marketplace with nearly 2 million reviews covering more than 100K products. In 2021, G2 raised $157M at a $1.1B valuation.
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“Eddie was the Copy Chief at G2 for almost 3 years,” said Adam. “He would routinely get our campaign landing pages converting at over 60 percent—especially those promoting content or information, reports, articles, webinars, even sales demos.”
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Esther Trapadoux is the Principle Growth Marketing Manager at Amplitude, a San Francisco-based technology company specializing in digital analytics software. In 2021, Amplitude was listed publicly at a market cap of $7.1B.
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“We hired Eddie to create the landing page for an upcoming lead-gen webinar we were hosting,” said Esther. “Eddie's version drove unprecedented results, including a 5X clickthrough rate and easily 3X overall conversions. It was truly amazing.”
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Devin Reed founded The Reeder, a popular newsletter and marketing consultancy that helps B2B marketing teams develop and deliver top-of-funnel content programs.
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“Thank you to Eddie Shleyner for rewriting my newsletter landing page,” said Devin. “The one I wrote was good, but what he did doubled my conversion rate. Phenomenal work. I’m grateful. Not only was the campaign a huge success, but it opened my eyes to a new way of creating content.”
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Chris Bradford is the Product Director at Bee Digital, a specialized marketing agency serving the education and edtech sectors in the UK and US.
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“Transformational Landing Pages was an absolute game-changer,” said Chris. “After taking the training, we immediately implemented Eddie's process on a low-performing landing page and saw conversions jump from 7% to 28% almost overnight. Astonishing.”
Results—or your money back.
You should feel confident investing in Transformational Landing Pages, which is why this training comes with a risk-free guarantee: if your landing page isn’t converting at a higher rate 30 days after your purchase, simply email us and we’ll refund your money in full.
This curriculum uniquely designed to help you start fast, build as you learn, and finish with new landing page you can begin testing immediately.
Though the videos are all relatively short (~3 minutes each), the word “Micro” refers to each lesson’s concision and focus, a style designed to keep you effortlessly engaged. If you enjoy VeryGoodCopy’s written Micro-Lessons, you’ll love the curriculum inside Transformational Landing Pages.
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✎ Introduction:
[Submodule A] → What you can expect:
✐ [Lesson A1] Expect clear, concise lessons:
✐ [A2] Expect to learn by example:
✐ [A3] Expect “Scientific Advertising” by Claude Hopkins:
✐ [A4] Expect to have a new landing page when you finish:
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✎ Introduction:
[Submodule B] → Transformational results:
✐ [B1] Copywriting great, Eugene Schwartz:
✐ [B2] Testing big differences:
✐ [B3] Clarity, desire, credibility, and action:
[Submodule C] → The before, the after, and the template:
✐ [C1] The original landing page:
✐ [C2] The transformed landing page:
✐ [C3] The template:
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✎ Introduction:
[Submodule D] → Audience research:
✐ [D1] A better way:
✐ [D2] Persona (with an "a"):
✐ [D3] Person (sans "a"):
✐ [D4] Persona (an example):
✐ [D5] Person (an example):
✐ [D6] Conducting a personal interview:
[Submodule E] → The "Hero" divider
✐ [E1] The most important divider:
✐ [E2] Primers:
✐ [E3] Headlines:
✐ [E4] Subheadlines:
✐ [E5] Body copy:
✐ [E6] Calls to action:
✐ [E7] Art:
[Submodule F] → Congruence:
✐ [F1] The forgotten conversion principle:
✐ [F2] Order of operations:
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You'll get a recap of what you learned and a quick congrats for completing 34% of the course :)
Onward!
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✎ Introduction:
[Submodule G] → About fascinations:
✐ [G1] What's a fascination?
✐ [G2] Where fascinations came from:
✐ [G3] Why fascinations work:
✐ [G4] When fascinations work:
✐ [G5] The clickbait debate:
[Submodule H] → 9 writing rules:
✐ [H1] Guardrails:
✐ [H2] Rule #1:
✐ [H3] Rule #2:
✐ [H4] Rule #3:
✐ [H5] Rule #4:
✐ [H6] Rule #5:
✐ [H7] Rule #6:
✐ [H8] Rule #7:
✐ [H9] Rule #8:
✐ [H10] Rule #9:
[Submodule I] → My 3-step process:
✐ [I1] One, two, three:
✐ [I2] Step 1:
✐ [I3] Step 2:
✐ [I4] Step 3:
[Submodule J] → 18 filters:
✐ [J1] Filter #1:
✐ [J2] Filter #2:
✐ [J3] Filter #3:
✐ [J4] Filter #4:
✐ [J5] Filter #5:
✐ [J6] Filter #6:
✐ [J7] Filter #7:
✐ [J8] Filter #8:
✐ [J9] Filter #9:
✐ [J10] Filter #10:
✐ [J11] Filter #11:
✐ [J12] Filter #12:
✐ [J13] Filter #13:
✐ [J14] Filter #14:
✐ [J15] Filter #15:
✐ [J16] Filter #16:
✐ [J17] Filter #17:
✐ [J18] Filter #18:
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You'll get one more recap of what you learned and another congrats for completing 80% of the course :)
Final stretch...
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✎ Introduction:
[Submodule K] → Confidence signals:
✐ [K1] What's beneath all of this?
✐ [K2] Signal 1:
✐ [K3] Signal 2:
✐ [K4] Signal 3:
[Submodule L] → Testimonials:
✐ [L1] Two types of testimonials:
✐ [L2] Type 1:
✐ [L3] Type 2:
✐ [L4] Creating a testimonial campaign:
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✎ Introduction:
[Submodule M] → Why now?
✐ [M1] Reason #1:
✐ [M2] Reason #2:
✐ [M3] Reason #3:
✐ [M4] Reason #4:
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✎ Introduction:
[Submodule N] → Big n' small:
✐ [N1] Big tests:
✐ [N2] Small tests:
✐ [N3] Last thing:
While each module (and lesson, for that matter) can stand on its own, I developed this training to be followed from beginning to end in sequence. Each module builds upon the previous one, so by the end, you will have produced your own Transformational Landing Page.
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MODULE 1 = 1 Submodule ➤ 5 Lessons
Here’s a small sample of what’s inside MODULE 1:
✅ Believe it or not, my salient goal when creating this course had nothing to do with landing pages. (But because it was created around this goal — this purpose — you're much more likely to retain and actually apply all of the conversion-boosting techniques and principles I teach to every landing page you create moving forward.)
✅ I used the best college course I ever took as the foundation for teaching TLP. (I wasn’t even passionate about the subject… but the way my professor taught the course made absorbing the lessons effortless, even addictive, which is why I borrowed his techniques to teach you).
✅ Even good copywriters commit this typical landing page mistake, making it incredibly difficult (maybe even impossible) to achieve a high conversion rate.
✅ This “classic” teaching method I use throughout TLP will literally create new neural pathways in your brain. (So the lessons are not only satisfying but also vivid, memorable.)
And much more…
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MODULE #2 = 2 Submodules ➤ 7 Lessons
Here’s a small sample of what’s inside MODULE #2:
✅ One of the greatest copywriters of the 20th century worked by this simple, 14-word motto — and it still applies today (especially to landing pages).
✅ The best landing pages work to achieve these 4 core objectives. (Those that don’t could be leaving untold conversions on the table.)
✅ This is among the worst landing pages I’ve ever seen — and it was created by a renowned marketer! (If they can make these mistakes, anyone can.)
✅ This “ideal landing page” is your transformational blueprint: use it with the companion template (clearly labeled, color-coordinated, and even presented side-by-side) so you’ll never have to think when formatting a landing page.
And much more…
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MODULE #3 = 3 Submodules ➤ 16 Lessons
Here’s a small sample of what’s inside MODULE #3:
✅ This foundational difference between copywriting and in-person sales actually drives every “mass sales” asset (including your next landing page).
✅ For decades, marketers have been utterly derailed by this “accepted" research mistake. But there's a lesser known yet more effective (not to mention easier) way to understand and deeply connect with your audience. Here's how.
✅ How to write honest, authentic, remarkably personal landing page copy. (This principle forever changed my research process.)
✅ It’s a matter of fact: the stories and ideas people genuinely connect with — and feel mostly profoundly — are born here. (Use them to build your landing pages.)
✅ How to make your landing page copy sound “unnatural” and “contrived” and “shallow” (even if you’re a fine writer).
✅ Many elite copywriters embrace this unorthodox ethos. (It’s the essence of our craft, what makes this discipline so beautiful — and lucrative.)
✅ “Truth Serum” interviews: use this 2-step technique to keep customers talking, sharing honest insights about your product or service.
✅ The most important section (i.e., “divider”) of your landing page has these 6 essential elements (i.e., “links”), each with its own specific purpose (i.e., “mission”) to fulfill. Complete breakdown inside.
✅ This concept helped Joe Sugarman create some of the most successful print ads of all time. (Now you can use it to create undeniably addictive landing pages.)
✅ Confusion kills conversions: so use this special type of sentence to create unquestionable clarity for visitors (the moment they open your page, too).
✅ This is the simplest, most repeatable way I know to write landing page headlines that capture attention and resonate with the appropriate market.
✅ This technique has been used by history’s most persuasive people. (Let me show you how to apply it to your next landing page, creating “vivid worlds” in the mind’s eye of the prospect).
✅ Human psychology tells us that motivating anyone to do just about anything (including converting on your landing page) boils down to these 3 incentives.
✅ This mechanism is like “conversion insurance” for your landing page. (Designed specifically for on-the-fence prospects, you can use it to reliably capture emails for re-marketing.)
✅ How to use images to compliment (and ideally enhance) the copy on your landing page.
✅ The “forgotten” conversion rule: many landing pages don’t follow it, which seems unconscionable to me (because it will almost always decrease bounce rate).
✅ What should you create first: your ad or your landing page? (Get it right because your campaign could depend on it.)
And much more…
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You'll get a recap of what you learned and a quick congrats for completing 34% of the course :)
Onward!
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MODULE #5 = 4 Submodules ➤ 38 Lessons
Here’s a small sample of what’s inside MODULE #5:
✅ This is hands down the single-most important copywriting skill: part art, part science, it will forever be used by direct marketers to create the intense curiosity and intrigue so often present before action.
✅ Nothing propelled my copywriting career further and faster than this deceptively simple exercise. (Do it five days a week for a month, and your writing will drastically improve. Do it five days a week for a year, and you’ll write better landing pages than most professional copywriters.)
✅ Need to book more demo calls? Use this step-by-step process to create your demo-request page.
✅ “Clickbait” vs great copy:here are 3 easy ways to tell the difference.
✅ This is probably the hardest, most intimidating way to write copy. (Avoid it to preserve your confidence and writer better copy, faster.)
✅ This is the most significant productivity strategy I learned from my creative mentor: prolific author, cartoonist, screenwriter, and co-founder of The Onion, Scott Dikkers.
✅ By simply combining these 2 elements, you’re almost guaranteed to make the claims on your landing page more believable. (And no, neither one is “social proof”.)
✅ Why long copy is often more compelling and persuasive than short copy (demonstrated using this 58-word vs a 19-word example).
✅ How to basically “force” your landing page visitors to read your copy. (Don’t worry, people actually enjoy this — and even welcome it.)
✅ “Jargon as a Strategy” (JaaS):when, why, and how to use industry-specific terms and acumen on your landing page (and when to absolutely avoid it).
✅ Consciously or otherwise, these 2 “word types” almost always repel prospects, especially if you’re selling an info-product. (No, these words are not “jargon” but they can be just as common.)
✅ How to “program” your brain to quickly and repeatedly write compelling hooks for headlines, subject lines, fascinations, etc. using my unique, 3-step process: I hold nothing back, demonstrating each step against 18 clear examples. (Plus: I share a template you can use to visually and systematically develop this skill until it’s like second nature.)
✅ How to find the most compelling and valuable tidbits in a sea of information. (And then use those tidbits to “fascinate” any type of content: audio, video, or writing.)
✅ The “Curse of Knowledge” antidote:this little-known ‘if/then’ technique will help you see your writing objectively (no matter how close you are to it).
✅ 18 “fascination filters” you can apply to basically any piece of information (as long as it’s valuable to your market) to create irresistible headlines, subheads, email subject lines, and more.
✅ This subtle “punctuation trick” can revitalize an old product, making it feel new, fresh, and exciting to your market again. (It can also be used to differentiate a commodity.)
And much more…
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You'll get one more recap of what you learned and another congrats for completing 80% of the course :)
Final stretch...
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MODULE #7 = 2 Submodules ➤ 9 Lessons
Here’s a small sample of what’s inside MODULE #7:
✅ You must assume every visitor to your landing page is asking this all-important question. (Because your conversion rate depends on how well you answer it.)
✅ This feeling is behind just about every conversion on your landing page. (Discover how to create it — harness it, convey it — and your conversions should soar.)
✅ “America’s Greatest Living Copywriter” shared the smartest, most effective way to display logos and awards in a sales letter. (I applied his methodology to landing pages and response went up.)
✅ How to design guarantees for paid products vs free products.
✅ The “psychology” of statistics: when numbers work for you — and possibly against you.
✅ Instant credibility: properly leveraging this evolutionary trait (present in all humans) can make people immediately trust your claims — without even reading all of your copy.
✅ How to edit, format, and display testimonials for maximum readability — and effect.
✅ Combine this tool, template, and technique to put your testimonial collection on auto-pilot. (Simply set it up and let it run — and social proof for your landing page will continuously come to you.)
And much more…
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MODULE #8 = 1 Submodule ➤ 5 Lessons
Here’s a small sample of what’s inside MODULE #8:
✅ 4 ways to reliably “manufacture” urgency on your landing page, creating offers that compel visitors to act much faster. (In some cases, these techniques will even create a feeding frenzy the moment you launch your campaign.)
✅ Is your conversion rate stifled due to this (obscenely common) landing page blunder?
✅ "Conversion cannibalization”: what is it, why it happens, and why it can sometimes be a necessary evil.
✅ This tactic turns a lowly call-to-action button into a rich conversion divider (without making your landing page look and feel too busy).
And much more…
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MODULE #9 = 1 Submodule ➤ 5 Lessons
Here’s a small sample of what’s inside MODULE #9:
✅ Give me 5 minutes and I’ll give you the testing strategy that helped Eugene Schwartz sell over $100M per year in books. (Yes, it’s absolutely transferable to landing pages.)
✅ Exactly what to do after your test fails. (Don’t worry, you won’t need to recreate the entire page.)
✅ How to keep improving your landing page’s conversion rate for months or even years (especially if it’s already performing very well.)
✅ This exclusive offer is only available to TLP students after they complete the course.
And much more…
Every video includes a full written transcript as well as the templates and cheatsheets referenced inside the lesson, so you’ll everything you need to conveniently design, write, and assemble your landing page, so it comes to life as you move through the training. Feel free to watch the “Welcome” lesson below:
I’m Eddie Shleyner, a direct-response copywriter, content marketer, and founder of VeryGoodCopy, a newsletter about copywriting and creativity read by millions of people each year, including many world-class marketers:
I live in Chicago with my wife, our two kids, and pup. Here I am holding my son, Beau, a few days before his sister was born:
When I’m not working on VeryGoodCopy, I’m strategizing campaigns and writing conversion copy—mainly landing pages—for my freelance clients, including:
I began developing the Transformational Landing Pages system at G2.com, where I served as Copy Chief for nearly 3 years, creating countless landing pages and supervising hundreds of conversion campaigns as the company worked towards its $1.1 billion Series D:
Now I’m sharing everything I’ve learned. Transformational Landing Pages is for copywriters, marketers, salespeople, entrepreneurs, and anyone else who wants to compel more landing pages visitors to take action. You’ll learn how I’ve “transformed” landing page conversions for companies, consultants, and creators, including G2, Gong, Amplitude, and Justin Welsh. These clients have benefited from the techniques, principles, and system I teach, step by step, inside Transformational Landing pages.
Get better results with less testing when you work hand-in-hand with one of the most sought after copywriters in the industry: sharpen your thinking, pressure-test your ideas, and refine your copy during a 2-hour Private Working Session with Eddie Shleyner, founder of VeryGoodCopy and creator of TLP.
This 2-hour “Private Working Session” with VeryGoodCopy founder, Eddie Shleyner, is a good investment if:
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TLP will teach you a proven persuasion system, a way to think, design, and write that you can apply across a broad range of products and markets. When you work directly with Eddie, he will zoom in on your business, your product, your audience—customizing the curriculum to your unique circumstances, so you can ship your landing page faster and with the utmost confidence.
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In copywriting, AI is a blessing and a curse. When used properly, AI can help you work faster and smarter, uncovering angles, hooks, and insights that make your message more resonant and compelling. But it’s speed and polish—the impressive instantaneity of AI—can also make poor or half-baked ideas tidy enough to appear passable. This can be profoundly damaging to your campaign, your sales, even your entire brand. During your Private Working Session with Eddie, he can show you how to apply AI to the TLP curriculum in a safe, thoughtful, and reliable way.
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While TLP will give you clear, prescriptive directions, this Private Working Session gives you access to Eddie’s instincts and perspective, a level of nuance and mastery he earned after 15 years of working with hundreds of clients to develop countless landing pages.
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Watching a copywriter at the top of the industry work will give you invaluable, lasting perspective. Eddie’s intuition comes from tens of thousands of hours of study, practice, and refinement. If you want to witness his process—how he thinks, writes, and edits—in real time, applied directly to your business, a Private Working Session will give you a front-row seat for 120 minutes.
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A private session with Eddie is an opportunity to get direct, expert confirmation that you’re accurately following TLP’s direction (or precise correction if you’re not). It provides the validation—and peace of mind—you might want, especially with something as high-stakes as a conversion landing page responsible for generating leads and revenue.
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When you access the system, rules, and templates inside Transformational Landing Pages, you can in theory use an LLM to write your landing page for you, but I don’t recommend completely shortchanging the process this way.
While AI's speed makes it feel like an efficient copywriting approach, it’s actually counterproductive because the instantaneity makes poor, half-baked ideas tidy enough to appear passable.
Ultimately, when you outsource your “copy-thinking” to AI, you miss out on the process, which is profoundly illuminating.
“The various byproducts of the copywriting process,” said advertising legend Rory Sutherland, “may be in fact more valuable than running the ad when it finally emerges.”
Therefore, I strongly advise first thinking through the TLP process yourself, as it’s developed to teach you things about your market, product, and offer that will change your perspective—and advertising performance—in a potentially invaluable way.
Inside, you'll get my step-by-step system that blends timeless direct-response principles and techniques with modern landing page design. It's interactive and remarkably practical, so you will have a completed landing page at the end of the training. Thousands of copywriters, marketers, and entrepreneurs have already used TLP to transform their conversion rates. Not because of shortcuts, but because they embraced a methodical, human-centric approach that AI simply can't replicate.
If you want real results and genuine mastery—without the shortcuts and gimmicks—then I invite you to experience Transformational Landing Pages. Together, we'll elevate your skills, boost your confidence, and dramatically improve your results.
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Dramatically increases landing page conversion rates—so you earn more revenue from every visitor who lands on your page.
🗣️ “Shout out to Eddie Shleyner for rewriting my newsletter landing page. The one I wrote was good, but what he did doubled my conversion rate.” ~Devin Reed, Head of Content, Clari & Founder, The Reeder
Provides a clear, structured system for writing effective landing pages—giving you predictable results instead of guesswork and confusion.
🗣️ "Eddie walked me through his system on a 1:1 consultation call. He explained the principles and showed me the techniques he used to create landing pages." ~Justin Welsh, Founder, The Saturday Solopreneur
Teaches timeless, proven, and high-converting copywriting techniques—skills that turn readers into buyers, again and again.
🗣️ "Everything you need to know about how to write a timeless, effective, high-converting landing page is in this course." ~Kevin Rogers, Copywriter & Founder, Copy Chief
Helps users confidently create landing pages quickly—even if you've struggled to write compelling pages for months.
🗣️ "This course helped me stand up a new landing page for my coaching business in 24 hours." ~Christian Krause, Founder, SaaS Sales Academy
Doubles or significantly boosts conversions for existing pages—so you make more money without increasing your traffic spend.
🗣️ "Eddie’s campaign DOUBLED our goal with only half the list." ~Jordan Feise, Sr. Content Marketing Manager, Gong
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Short, concise, easily digestible video modules (2-4 minutes each)—so you'll absorb powerful concepts effortlessly, even with limited time.
🗣️ "While the lessons do not take more than 4 minutes each, nothing is left behind." ~Flor Maria Cruz, Founder, The Analytical Wordsmith
Engaging, enjoyable, and binge-able teaching style—learning so captivating you'll finish the course without noticing time passing.
🗣️ "I'm binging the whole thing as if it's the latest Harlan Coben adaptation on Netflix." ~Alexandra Murphy, Marketing Assistant, Socitm
Friendly, accessible, and non-intimidating approach—so complex copywriting secrets become instantly clear and easy to master.
🗣️ "Eddie's teaching style is relatable and friendly, making complex concepts easy to grasp." ~Ruben Hassid, AI Expert & Founder, RubenHassid.ai
Step-by-step guidance provided in logical, easy-to-follow chunks—eliminating overwhelm, ensuring you consistently progress towards high-converting pages.
🗣️ "Eddie’s approach to this course is so refreshing. Bite sized, but dense, nuggets of information delivered in digestible (and logical) order." ~Keith Allaun, Managing Director, Critical Point Solutions
Actionable homework assignments to reinforce learning and immediate application—so you see real-world results faster than you imagined possible.
🗣️ "He gives you templates and homework assignments for every module as well to facilitate instant application." ~Christian Krause, Founder, SaaS Sales Academy
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Clear frameworks and structured templates for immediate use—so you instantly apply proven formulas instead of starting from scratch.
🗣️ "Building landing pages is far easier thanks to the template he shares and uses throughout the course." ~Daniel Alessandro Pilotta, Digital Marketing, Digital Automations
Modules organized around essential copywriting principles—so you'll systematically master the persuasive skills top marketers rely upon daily.
🗣️ "Each module — from 'Achieving Clarity' to 'Intensifying Desire' and 'Compelling Action' — is thoughtfully designed with real-world examples." ~Ruben Hassid, AI Expert & Founder, RubenHassid.ai
Practical real-world examples demonstrating concepts—giving you direct inspiration to quickly model and improve your own copy.
🗣️ "Eddie covers everything in a way that guarantees we can get the job done." ~Flor Maria Cruz, Founder, The Analytical Wordsmith
Specific, detailed lessons on micro-copy, hero sections, fascinations, dividers, and user journeys—so every element of your page converts powerfully.
🗣️ "Loved your breakdown of landing page dividers. That six-element hero section is going to be a game-changer for our events." ~Dimitri Soru, Marketing Manager, Reuters
Includes downloadable PDFs, visuals, and transcripts for deeper learning and reference—resources you'll keep returning to for continuous marketing improvements.
🗣️ "Eddie is doing a fantastic job with short video clips, illustrated PDFs and homework to help me improve." ~Benoit Petry, Paid & Organic Channels Manager, Pipe
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Enhances copywriting skills significantly, even for seasoned professionals—ensuring you stay ahead in your field and command premium fees.
🗣️ "I've been a copywriter for almost 5 years and there was still so much gold in this course." ~Sarah Kuiken, Copywriter & Founder, Flourish Writing
Teaches how to communicate value clearly and persuasively—so customers instantly see why your offer is worth every penny.
🗣️ "It's not just helping me with landing pages... but he's teaching me how to think in a way where I can communicate more persuasively in general." ~Lach Richardson, Founder & Ecological Garden Specialist
Builds understanding of psychological principles behind effective copy—letting you leverage human behavior to dramatically boost your conversions.
🗣️ "I discovered eye-opening copywriting techniques that I hadn't come across before." ~Abhinav P., MBA, Retail Management & Marketing, Mu Sigma
Offers insights applicable beyond landing pages (content marketing, product marketing, CRO)—multiplying your marketing effectiveness across all communication channels.
🗣️ "It will get you thinking beyond landing pages, as it provides tips and strategies you can use across all content writing." ~Kathleen Siddell, Content Marketing Specialist, alwaysAI
Provides users with new, innovative approaches not typically found in other courses—so you'll consistently outperform competitors relying on outdated methods.
🗣️ "I've never been taught to write landing pages the way Eddie teaches it (and I've been in marketing for a looooong time)." ~Jen Liddy, Founder, Jen Liddy, Brand Voice & Message Expert
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Enables learners to apply concepts instantly during the course—so you immediately boost your results without waiting weeks or months.
🗣️ "I’ve started instantly applying all the things he’s teaching because the way it’s structured allows you to create a landing page as you go through the course." ~Matt Barker, Ghost Writer & Founder, Matt Barker Copy
Designed to create a functional landing page as users progress through modules—leaving you with a powerful marketing asset ready to generate sales.
🗣️ "By the end of the course, you're not just learning... you're creating your own landing page." ~Ruben Hassid, AI Expert & Founder, RubenHassid.ai
Results-oriented: users report immediate improvement in actual campaigns and landing pages—proving your time and investment are instantly worthwhile.
🗣️ "I updated the landing page for my own course — and it has helped, massively." ~Dan Nelken, Copywriter & Founder, Dan Nelken Creative
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Of course! In fact, here’s a short template you can use when pitching it to your manager:
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Hey [MANAGER],
I’d love to take VeryGoodCopy’s new course on conversion copywriting: verygoodcopy.com/vgc-masterclass
I’ll use what I learn to create an alternative version of the landing page for [CONTENT ASSET]. The goal is to double the conversion rate. Maybe even more. Fingers crossed!
Can I please expense it?
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Or something like that ;)
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Absolutely.
This course is for anyone who wants to scale efficiently by increasing conversions on their landing pages, specifically those offering content, info products and services, or other forms of packaged knowledge:
→ Courses, seminars and webinars, online & in-person conferences
→ books and e-books, articles, templates & cheat sheets, reports
→ podcasts, coaching calls, audio books and presentations
You can apply this course to any type of content.
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All core materials, including 86 “micro” video lessons across 9 cohesive modules.✅
All 86 video transcripts as well as key visuals from each lesson presentation.✅
Dozens of intuitive, powerful templates you can fill in as you take the course, so by the end you’ll have a landing page you can begin testing immediately.✅
Lifetime access, so you can always refer back to TLP✅
Lifetime updates, so your skills will evolve with the marketing landscape✅
100% money-back guarantee
Results—or your money back.
You should feel confident investing in Transformational Landing Pages, which is why this training comes with a risk-free guarantee: If your landing page isn’t converting at a higher rate 30 days after your purchase, simply email us and we’ll refund your money in full.