presents
the 2nd video training from Eddie Shleyner, creator of VeryGoodCopy:

 
 

COMING SOON: JUNE, 2026

 
 
 
 
 

To join the official launch waitlist, please email Eddie.

 
 
 

After almost 3 years of quietly innovating and testing:

I’m sharing a new process I’ve developed to research and write sales emails that feel nothing like the copy we’ve all become accustomed to ignoring.

Inside Transformational Sales Emails, I lay out and demonstrate this process, which I’ve been using to write sequences and one-offs for my very own clients—from publicly traded multinational companies to Series A startups to solopreneurs—who hire me precisely because they want their emails to cut through the noise, the slop, the unrelenting barrage of AI sameness and mediocrity hitting our inboxes every day, many times a day.

That said, I am not an anti-AI copywriter and this is not an anti-AI program. The benefits of AI—especially when it comes to market research—are impossible (and even irresponsible at this point) to ignore. These tools have made my research more efficient and complete, and my writing has benefited as a result. My sales copy, in the age of AI, is more relevant, compelling, and effective—and yours can and should be, too…

As long as you have a strong offer for a specific market:

This remarkably concise and prescriptive video training will show you exactly how to use AI (to research) and your own creativity (to write) the most unique, captivating, and compelling sales emails your prospects have read.

When you pre-buy via the waitlist...

You will get lifetime access to Transformational Sales Emails (and all future updates) for a mere fraction of what non-waitlisters will pay when it officially launches:

 
 
 
 
 
 

The training itself is a series of several dozen clear, concise, and delightfully digestible video micro-lessons—ranging in length from about 3 to 10 minutes—all neatly and logically organized across several modules and two main parts:

 

In a nutshell:
These research video micro-lessons break down my entire process, from start to finish, for uncovering any market’s emotional and psychological drivers, the things that shape decision making. You’ll learn how to research in a way that reveals not just what prospects outwardly say they want, but their hidden desires and underlying motivations, as well—things they may not even realize about themselves that still impact how they buy.

In a nutshell:
These writing video micro-lessons demonstrate how to turn your research into refreshingly relevant, entertaining, and persuasive email copy. If you want to start writing in a way that feels unique and human—especially amid today's endless AI slop—this part of the training will show you how to turn raw information about any market into distinctive emails that make your prospects feel seen, understood, and of course, compelled to take action.

 

In addition to the training itself…

As a waitlist buyer who pre-purchases Transformational Sales Emails, you will enjoy a handful of benefits that are not available to folks who delay buying until the official launch or anytime after:

 
 

As a waitlist buyer, you'll lock in lifetime access to the training (and all updates) for the guaranteed lowest price it will ever be, a mere fraction of what non-waitlisters will pay when it officially launches...

Every 1 in 5 waitlist buyers will automatically win a prize, including free training licenses for friends and colleagues, complimentary 1-on-1 consultations, signed VGC books, and more...

As a waitlist buyer, you'll get early access to the training—long before it becomes officially available—so you'll be among the first to start using these new research and writing techniques...

As a waitlist buyer, you're entitled to right of first access to the (very limited) 1-on-1 and cohort coaching, which is taught by Eddie, hosted live via Zoom, and designed to compliment the training...

 
 
 
 
 
 
 
 

As technology evolves, so will this training.

Your one-time payment provides lifetime access to Transformational Sales Emails, which I will be continuously expanding and improving. Every student will automatically get free updates and additional content, including:

✓ New video micro-lessons
✓ Interviews with successful students
✓ Outside expert seminars and tutorials
✓ Updated lists of tools and recommendations

Why waitlist pre-sale purchases are final:

Pre-selling Transformational Sales Emails is a tradeoff...

As a waitlist buyer, not only will you lock in the training for 75% off—the guaranteed lowest price it will ever be—but you'll enjoy other perks, as well, including early access to the training, launch prizes, and priority admission to individualized 1-on-1 and cohort coaching.

In exchange, your early commitment confirms the demand for this training, protects my IP from pirating, and of course, justifies the time necessary to make an exceptional product.

Speaking of exceptional products, VeryGoodCopy is a quality-over-quantity brand. In the 12 years I’ve spent building VGC, I’ve only sold one other training, Transformational Landing Pages, which I released over 3 years ago. It currently has over 3000 students, a less than 0.6% refund rate, and hundreds of 5-star reviews and testimonials:

 
 

These students have experienced my 1st training and understand my obsession with quality, with impact over volume, and of course, with results.

Now I'm bringing the same degree of care and thoughtfulness into my 2nd training, Transformational Sales Emails, and I'm confident that if you take the time to learn my process—everything I've honed over the last several years and, in fact, my entire writing career—there's virtually no chance you'll be disappointed.

Let's get started.

 
 
 
 
 
 
 
 
 
 

Thanks for considering!

If you have any questions at all, please email support@verygoodcopy.com and I'll do my best to respond as quickly and completely as possible.

With gratitude,