A potent, haunting way to exercise your imagination:

February 15, 2024

355 words

The lazy writer’s way to success:

February 8, 2024

473 words

Copywriting, art, and the strangest DM I’ve ever received:

December 7, 2023

441 words

This will make your Readers happy:

November 18, 2023

308 words

Explaining one of the great ads of all time:

November 10, 2023

833 words

The rules of “real” writing:

October 31, 2023

877 words

The normalization of plagiarism:

October 17, 2023

1732 words

If you’re a busy creative person seeking balance, read this:

September 5, 2023

449 words

Ideas, ads, AI — and you:

August 8, 2023

639 words

A (re)branding story:

July 11, 2023

374 words

The most powerful element in advertising:

July 6, 2023

374 words

Your source of truth (when creating an ad):

June 22, 2023

569 words

This 7-step formula is behind one of America’s longest-running ads:

June 8, 2023

929 words

Every writer working through the AI revolution should read this:

June 5, 2023

813 words

Overcoming the hardest part of creative work:

May 23, 2023

504 words

Compete with the immortals (and other advertising advice):

May 17, 2023

523 words