Copywriting question:

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What do these 7 headlines have in common?

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1. “Magic Baloney”
2. “Pet Plane”
3. “Mail Order Mansion”
4. “Hungarian Conspiracy”
5. “Vision Breakthrough”
6. “Gold Space Chains”
7. “HOT”

One, they’re all short, ultra-short. And two, they all belong to the same author: master copywriter, Joe Sugarman.

“My first sentences are so short, they almost aren’t sentences,” he said.

(Headlines are sentences, too, you know.)

Sugarman also said: “The purpose of the 1st sentence in an ad is to get you to read the 2nd one.”

Want more people to read your 2nd sentence?

Try keeping your headlines tight.

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Hey there, thanks for reading. :)

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Eddie Shleyner
VeryGoodCopy, founder

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