I saw this subject line in my inbox:
“Love how generous you are! BUT...”
I opened it:
“Eddie,” it read, “thank you for sharing your copywriting knowledge so generously. But I’m wondering what compels you? Aren’t you just creating competition for yourself?”
What compels me?
While back, I watched The Playbook: A Coach’s Rules for Life. It follows Doc Rivers, the storied head coach of the Celtics.
One of his rules is “Ubuntu is a way of life.”
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Ubuntu is an African philosophy about togetherness, unity. It translates as “I am because we are.”
Ubuntu.
“A person is a person through other people,” explains Rivers. “I can’t be all I can be unless you are all you can be. I can never be threatened by you because you’re good, because the better you are, the better I am.”
In 1994, Ubuntu united South Africa, saving it from the apartheid.
In 2008, it united the Boston Celtics, making them champions.
And now, the spirit of Ubuntu — here on LinkedIn and beyond — is uniting copywriters, making us all better, wiser, more generous.
And I’m just grateful to be a small part of a big thing.
“Well…” I wrote back, “more ‘competition’ is one perspective. BUT here’s another:”
A solitary human is an oxymoron.
A solitary copywriter is, too.
LEARN TO PERSUADE
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Hey there, thanks for reading. :)If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. Enjoy!Eddie Shleyner
VeryGoodCopy, founderP.S. If you like VGC, you’ll love VGC Plus. Instantly unlock every post right here.
