Every VGC MasterClass will be a long-form, deep-dive video course designed to teach a specific copywriting, marketing, or creativity skill.

I’m giving myself as much time as necessary to create the very best content I’m capable of producing.

 
 
 
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"Eddie's a damn good marketer. I recommend him."
"Eddie's a damn good marketer. I recommend him."

DRAYTON BIRD

Global Creative Director @ Ogilvy & Mather

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“Eddie is a fantastic copywriter.”
“Eddie is a fantastic copywriter.”

ANN HANDLEY

Chief Content Officer @ MarketingProfs

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"VeryGoodCopy is a copywriting goldmine."
"VeryGoodCopy is a copywriting goldmine."

HARRY DRY

Founder @ MarketingExamples

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“There’s a fella who knows something about copy.”
“There’s a fella who knows something about copy.”

DAVE GERHARDT

Chief Brand Officer @ Drift

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"Eddie is one helluva interviewer, an absolute pleasure to talk to."
"Eddie is one helluva interviewer, an absolute pleasure to talk to."

BEN SETTLE

Email Marketing Master

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“Eddie must be commended for his services to copywriting.”
“Eddie must be commended for his services to copywriting.”

VIKKI ROSS

Master Copywriter

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"I love everything Eddie writes and teaches! Definitely a huge fan..."
"I love everything Eddie writes and teaches! Definitely a huge fan..."

KIM KRAUSE SCHWALM

A-List Direct Response Copywriter

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“Eddie won the 2019 Marketing MVP award at G2 for a reason."
“Eddie won the 2019 Marketing MVP award at G2 for a reason."

RYAN BONNICI

Forbes 26th Most Influential CMO

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“Eddie gets it — he’s a joy to work with and does so at the highest level.”
“Eddie gets it — he’s a joy to work with and does so at the highest level.”

SCOTT DIKKERS

Founding Editor @ The Onion 🧅

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“If you want to learn about copywriting, read VeryGoodCopy.”
“If you want to learn about copywriting, read VeryGoodCopy.”

LISA PIERSON

Partner @ CopyHackers Agency

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"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."
"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."

JUSTIN WELSH

SaaS Advisor & Writer

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Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."
Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."

GODARD ABEL

CEO @ G2.com

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“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

DAVID GARFINKEL

A-List Direct Response Copywriter

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“Eddie’s an absolute master of the copywriting craft.”
“Eddie’s an absolute master of the copywriting craft.”

DAVE HARLAND

Founder @ The Word Man

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“Absolutely love VeryGoodCopy’s newsletter.”
“Absolutely love VeryGoodCopy’s newsletter.”

KEVIN INDIG

Director of SEO @ Shopify

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“Eddie’s ideas are fresh, writing immaculate.”
“Eddie’s ideas are fresh, writing immaculate.”

GINNY MINEO

Growth @ Grammarly

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“VeryGoodCopy is one of the best copywriting resources around."
“VeryGoodCopy is one of the best copywriting resources around."

JORGE SELVA

Director of Growth @ Help Scout

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“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”
“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”

ADAM GOYETTE

Chief Marketing Officer @ Help Scout

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“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”
“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”

TYLER J. KOENIG

Conversion Copywriter

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“There's only one copywriting website I follow — and that is VGC.”
“There's only one copywriting website I follow — and that is VGC.”

JESSE ROWE
Head of Growth @ G2

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“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”
“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”

TOMMY WALKER

Editor-in-Chief @ Shopify Plus & CXL

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“Eddie is a truly gifted writer."
“Eddie is a truly gifted writer."

CARLY STEC

Lead Editor @ HubSpot Marketing Blog

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“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”
“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”

JASON VANA

Founder @ SHFT Marketing

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“Eddie’s posts are crazy engaging — the dude knows his shit.”
“Eddie’s posts are crazy engaging — the dude knows his shit.”

JUSTIN BLACKMAN

Founder @ Pretty Fly Copy

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“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”
“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”

CAMILLE TRENT

Managing Editor @ MarketerHire

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“Eddie Shleyner is a darn good writer.”
“Eddie Shleyner is a darn good writer.”

JIMMY DALY

Founder @ Superpath

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"Copywriting is a superpower — and Eddie has mastered it."
"Copywriting is a superpower — and Eddie has mastered it."

RAMLI JOHN

Managing Director @ ProductLed

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“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”
“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”

NIKHIL NARAYANAN

Creative Director @ Ogilvy & Mather

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"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."
"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."

EDEN BIDANI

Copywriter @ Greenlight Copy

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"Highly recommend studying Eddie's work — great content from a great person."
"Highly recommend studying Eddie's work — great content from a great person."

MARK KILENS

VP of Content @ Drift

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