Learn the simple formula behind one of the most compelling headline formats you can use as a copywriter.

Watch me analyze a landing page, tear it down, then build it back up with a new direct response wireframe.

2143-word transcript included.

My step-by-step process for creating free, collaborative, professional-grade landing page wireframes inside a standard Google word document.

Enjoy a teardown of the VGC Plus landing page, which enjoyed an overall conversion rate of 25.1%.

3122-word transcript included.

Learn how to connect with your Readers on several distinct emotional levels, each one stronger and more compelling than the last.

Learn the persuasion technique behind one of the best presidential campaign ads of all time — and how you can use it in your own marketing.

Learn the proven 3-step process David Ogilvy and other advertising greats used to make even the most typical products iconic.

This 20-point checklist was literally my introduction to direct response copywriting. I can’t overstate how valuable it was to me.

MAD-FU. Having those 5 letters in front of you on a client discovery call is comforting, somehow. Good.

Learn 3 simple, tried-and-true techniques that create a constant dopamine drip in The Reader's brain.

The winner beat the control by 50%. And it wasn’t outrageous or sensational or absurd. It just did this:

Kelsey pursed her lips. “Weird,” she closed the door. I leaned against the car and read the copy:

Learn how to use The 7 Deadly Sins to instantly make your copy more attractive, interesting, and compelling.

Get the most out of your hard-earned testimonials. Learn the simple (yet significant) process I've been using for years.

I’ve been using it, with success, for years.

Learn the simple formula I use to turn every closing into a subtle, consistent, practical persuasion tool.

I’m sharing an easy exercise I do year-round, on a daily basis — even over the holidays. It’s become a reflex, a habit. And it works!

How the world’s best copywriters and marketers think about formulas, tactics, headlines, fascinations, and other copywriting tropes.

Are you still asking prospects to jump on a "demo" call? Stop. This small change will help you pull more attention, interest, and action.

In March 2020, I had just over 3000 followers on LinkedIn. By November 2020, I got to just under 27,000. Here’s how:

This short story is recommended reading by the greatest copywriters of their time. It will teach you to THINK like an effective copywriter.

What is creativity, really? And as a copywriter, what exactly do you have to do to make your next ad a "creative" ad people will remember?

Inspired by Guy L. Yolton's 7 guidelines for editing direct mail copy, I use this list to ensure my cold emails are clear and compelling.

One of the most valuable lessons I learned from one of the most respected and effective direct-response copywriters in the world.

This is such a clear, simple, beautiful letter. Inspiring to think it remained an unbeaten control for over 2 decades.

Mailed in 1982 by the Reagan administration, this letter is among the most compelling political mailers ever written. Let’s unpack it.

This technique worked so well it became basically standard practice in the 1970s. Of course, it will still work in the digital age.

Mailed to over 280 million people from 1976 to 1988, this 2-step direct response control beat 150+ tests before it was finally cycled out.

This 116-word persuasive writing masterclass brought in over $40,000 from a single send. Why did it work so well? Few reasons:

The proven 7-step formula behind the success of one of the longest-running sales letters in history:

The fundamentals in this letter are stellar, so it’s an excellent piece to copywork. Plus, the strategy is rooted in a proven technique…

Moving forward, I’ll be curating and sharing my favorite classic letters and ads inside VGC Plus. The “WHAM!” Letter is the first of many:

Drayton Bird is a copywriting master. He's also a public speaking expert. This is his advice to anyone, anywhere, speaking in public.

The great Ben Settle joins us to talk about copywriting & direct marketing — and holds nothing back.

One of my favorite copywriters and content creators, Dave Harland, joins us for our very first Macro-Interview.

Coming soon…