Learn the simple formula behind one of the most compelling headline formats you can use as a copywriter.

Watch me analyze a landing page, tear it down, then build it back up with a new direct response wireframe.

2143-word transcript included.

My step-by-step process for creating free, collaborative, professional-grade landing page wireframes inside a standard Google word document.

Enjoy a teardown of the VGC Plus landing page, which enjoyed an overall conversion rate of 25.1%.

3122-word transcript included.