We asked Jay Acunzo and four other creative thinkers in content marketing — Ann Handley, Joe Lazauskus, Jimmy Daly, and Eddie Shleyner — how they hone their creativity to build loyal, passionate audiences.

“Just know that this frustration is normal, that all creative professionals feel tired and discouraged from time to time, especially in the beginning,” he says. “The only way to find success is to continuously study your craft and never quit.”