Kevin Kelly, Co-founder and Editor of Wired magazine, on God and meaning of life.
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Three billion people have access to the Internet, but only a third of those people speak English.
Just because you can, doesn't mean you should.
And it isn't even about copywriting ...
There are two types of bullet points: Those that break up text, making information easier to digest. And those that sell.
Swearing can be a powerful gesture. It could also be meaningless ...
You should know, I'm not sexy. Sorry.
The one question that will help you write devastatingly creative and effective ads.