Given Instagram’s unprecedented growth and popularity, it’s only going to get harder for brands to create visual content that stands out, connects with people and, ultimately, compels action.
To find an edge, marketers use Instagram apps to better understand their audience, edit their content, and track their analytics.
This article is for marketers who want to better understand how to use Instagram Stories—technically as well as strategically—to create authentic, engaging content that drives attention and action.
The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward.
This article identifies the social media metrics that really matter, why they’re important, and how to track them.
There’s no such thing as too much engagement on social media.
Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about.