15 of the Best Instagram Apps to Take Your Posts to the Next Level

15 of the Best Instagram Apps to Take Your Posts to the Next Level

Given Instagram’s unprecedented growth and popularity, it’s only going to get harder for brands to create visual content that stands out, connects with people and, ultimately, compels action.

To find an edge, marketers use Instagram apps to better understand their audience, edit their content, and track their analytics. 

19 Social Media Metrics That Really Matter—And How to Track Them

19 Social Media Metrics That Really Matter—And How to Track Them

The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward.

This article identifies the social media metrics that really matter, why they’re important, and how to track them.

The Ideal Social Media Post Length: A Guide for Every Platform

The Ideal Social Media Post Length: A Guide for Every Platform

There’s no such thing as too much engagement on social media.

Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about.