Micro-Interviews
Smart questions answered by the best creative talent.
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Absorb wisdom from leading copywriters, marketers, designers, and other craftsmen.
The difference between an excuse and a reason…
The most important thing when it comes to business—and life…
How to be a great copywriter, marketer, entrepreneur, or anything else…
How to declutter your mind to make room for creative work…
When you can probably charge more than you think for copywriting services…
The marketing book she reads every year; the book that suddenly helped everything make sense…
The 3-step process for building a great product, quickly…
Why revenue growth isn’t always the best measure of success…
Several learning alternatives for folks who don’t like reading business books…
The most dangerous “place” to be in as a creative person…
What to do when your great idea gets shot down…
How to properly research a campaign…
The book that laid the foundation for everything she’s accomplished in life…
How publishing on LinkedIn changed her writing style…
How she balances parenthood and work…
How to use jealousy and envy to your advantage…
The (avoidable) source of his biggest career failure…
The French book that set his career on a new path…
4 questions that help him be purposeful and present in all he does…
The book that shaped his understanding of human psychology…
How to (usually) get the things you want…
His unique take on perfectionism…
The best way to catapult your growth in any field, including copywriting…
The book that taught him most about commitment, imagination, purpose, and making money…
Her personal struggles with imposter syndrome…
The book that has helped her most over her career…
Her own 4-step writing process, which she uses to write anything and everything…
His most valuable career move…
How to speed up your audience growth…
When it’s time to stop what you’re doing and move on…
The course she used to upgrade her thinking, process, and freelance rates…
2 copywriting books that deepened her understanding of the craft...
When it’s appropriate to be a “selfish” business owner…
How to attract your ideal clients…
How to get prospects in the MOOD to read your copy…
A nearly-100-year-old copywriting book that’s still relevant and vital today…
The most important thing a creative person can do for their work…
How “non-readers” can get the most out of a book…
His philosophy on failure…
Why every copywriter should read fiction…
A how-to-learn-copywriting shortcut (that actually works)...
The benefits of checking Slack and email first thing in the morning…
A crucial writing lesson you can’t learn too soon…
Why exercise and writing go hand-in-hand…
His favorite copywriting book…
His favorite copywriting community…
Advice for standing out as a copywriter...
The book that changed the way he thought about getting a message across…
How to ensure you’ve hit or beat a project’s original goals…
A simple exercise for cultivating your routine…
Why — and how — to document your work…
What makes all the difference in producing content that ranks…
The lesson her biggest professional failure taught her…
Who you’re competing with as a copywriter…
3 things he’d tell his younger self…
The only success worth measuring…
One of the most important things for all creative people to experience…
How to create room for new opportunities, professional and otherwise…
The true work of a social media manager…
The consequences of losing your ego…
What you should (ideally) be chasing at work…
His no-fail, night-before trick to having a successful morning...
What marketing is really all about — and the discipline at the center of it all…
A masterclass on using the customer’s voice to write copy…
How to take your #copywriting business to the next level…
The pain of burnout — and how to avoid it…
The difference between a “great” article and an “average” article…
The #1 thing that shortened his learning curve…
His perspective on failure…
2 things that make it almost impossible to lose in marketing…
The book he read over and over and over for 6 years straight…
Why it’s better to think like a Publisher than a Writer...
The book that helped him most over his career...
What’s more important than your IQ (besides your EQ)...
The #1 thing that helped shorten his copywriting learning curve…
How he gets his ideas…
1 proven way to give yourself a great advantage in business…
Why finding success in marketing and advertising isn’t hard…
How to finish work faster, with less stress…
The hidden power (and comfort) that comes from gamifying life...
The essential tools he uses to organize work and get things done…
A day in the life of a freelance writer...
How to get a masterclass in freelancing…
One of the most important legacies of your full-time job…
How to learn by doing…
A painful thing that teaches you, fast…
How to be productive as a naturally hyperactive person…
The importance of a morning routine…
What you should really be studying as a copywriter...
One of his (and my own) favorite books on persuasion...
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How to schedule your time for peak productivity…
How to go from “embarrassing” to “promoted” in 2 months...
The mindset necessary for achieving long-term career success…
The best way to grow, hands down…
A quick trick to help you avoid burnout...
How to think better, cutting out noise and distraction…
3 things product marketers split their time between…
The #1 mistake most new product marketers make...
Your mission and purpose as a product marketer…
How to hit the ground running in the morning…
How to make even the longest learning curve feel short-er...
The 1 “ultimate” book for business, sales, marketing, and even time management…
The secret to productivity...
A different, better way to handle failure…
The benefit of blogs and podcasts over books…
Something that will accelerate your career more than anything else…
His proven Green-Red-White productivity system…
The 5 marketing & sales books behind his success…
How to force ideas into your brain…
An efficient, counterintuitive way to reach your goals…
A no-fluff, no-filler book about the business of writing…
Confidence-boosting advice for anyone struggling with creative work…
A beautiful way to shorten your craft’s learning curve...
How to know when it’s time to move on from a job…
The true mission of a leader...
How she exploded her productivity…
The single, fundamental change that helped her enjoy work…
2 types of creative work people will hire you to do…
4 excellent books on writing, selling, and creativity…
1 song lyric that can change your whole perspective…
A free way to learn literally anything, including copywriting…
His 2 favorite marketing and advertising books…
A better way to create to-do lists...
A classic copywriting trick that inspires his creativity…
A test that taught him how his brain is wired…
The one thing that will “make or break” you…
A unique way to organize your week for maximum #productivity…
How long it typically takes online projects to get their legs…
Probably the most practical “parting piece of advice” I’ve heard…
The 1 realization that reversed years of self-doubt…
What to do when someone gives you good advice…
How to grow and evolve in any discipline…
The source of his biggest failure — plus how you can avoid it...
The most important thing about work — plus how to get REALLY good at it...
The 3 most valuable books he’s ever read — plus 1 book that spawned a new career...
Why his last company failed — and what he learned from the experience…
3 things you should be doing (if you’re playing to win)…
The book every single business owner should read…
1 early mistake that cost him traffic, leads, and reach years later…
6 ways to keep new visitors glued to your website…
The pages that rank best on search engines…
How to handle writer’s block…
How to reach your professional goals faster…
How to remember and internalize the articles you read…
What happens when you allow yourself to fail…
How to see the results of your work faster...
How to achieve any goal you set…
A tell-tale sign you’re in a great job...
The circumstances he fails under the most...
The most inspiring book for his creativity, writing, and life philosophy…
The best copywriting community on the internet...
How he works under both tight and loose deadlines…
How to make copy clients come to you — and not the other way around…
The healthy way to deal with losing a creative pitch…
Not 1, not 2, not 3, but FOUR copywriting book suggestions...
How to go from creative enthusiast to creative professional…
A message for copy trolls…
The value of social media for copywriters…
The book he browses when he’s out of ideas…
Why 9 - 5 isn’t necessarily the way to work (especially as a creative)...
What every human being really wants…
What to do when all else fails…
What happens when you bring your personality into your writing…
3 copywriting books she goes back to again and again…
The value of masterminds…
How to make new information stick in your brain…
A $5,000 course worth of ideas in four sentences…
How to come back from devastating creative feedback…
What makes a good leader…
8 words that can open more doors than you can possibly imagine…
An exercise proven to make you better and faster at finding messaging…
Why good products (that meet real needs) fail…
The book he’s gifted most over the past 10 years…
The #1 thing that has made him a better copywriter…
The secret behind every successful piece of copy…
How to shorten your learning curve as a copywriter…
The key skill when it comes to engaging people with words…
How to cure Copywriter’s block…
Her no-BS advice for becoming a successful Copywriter…
Her biggest professional failure — and the invaluable Copywriting lesson it taught her…
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