“Red Bull?” said the man, perplexed. “I wouldn’t drink it again if you paid me to.”
As copywriters we want to lure our reader in. We want them to forget they’re reading copy—with the only thought in their mind being “tell me more.”
“Even though we’re a partnership,” said co-creator, Matt Stone, “the way the stories in South Park are expressed is completely through Trey. Trey’s the chef.”
Ever struggle to start writing your copy? I did. Then I learned this simple, time-tested copywriting formula — and it forever changed the way I work:
Do you want people to notice your work? And read your articles? And watch your videos? And subscribe to your blog or channel? Do you want people to remember your work?
Do you want them to remember you?
When you have a limited amount of time or space to tell a story, unwavering accuracy can actually make a true story less believable and relatable, less real.