This truism helped conceptualize one of the most iconic campaigns ever produced…
Good copy creates a visualization in the reader’s mind…
One of the most compelling angles in advertising is:
An article about using Mother Nature to manufacture tension, create desire, and compel action.
Dialogue is an efficient character-development tool.
And that makes it an efficient, valuable copywriting tool…
The goal of conversion copywriting is to compel action. There are plenty of ways to do this… but the most persuasive tactic by far is:
Copywriting is the single most important skill in business.
That’s why I write about it almost daily on LinkedIn.
And the advice in this article is based on a few of my most popular copywriting posts…
If you want to publish articles on a consistent basis, remember:
In copywriting, word choice boils down to strong words and weak words. The difference?
If your ad doesn’t immediately capture attention, it’s dead in the water. Goodnight.
You know you don’t know what you’re doing if…
“Red Bull?” said the man, perplexed. “I wouldn’t drink it again if you paid me to.”
As copywriters we want to lure our reader in. We want them to forget they’re reading copy—with the only thought in their mind being “tell me more.”
“Even though we’re a partnership,” said co-creator, Matt Stone, “the way the stories in South Park are expressed is completely through Trey. Trey’s the chef.”
Ever struggle to start writing your copy? I did. Then I learned this simple, time-tested copywriting formula — and it forever changed the way I work:
Do you want people to notice your work? And read your articles? And watch your videos? And subscribe to your blog or channel? Do you want people to remember your work?
Do you want them to remember you?
When you have a limited amount of time or space to tell a story, unwavering accuracy can actually make a true story less believable and relatable, less real.