These books helped me.
I know they’ll help you, too.
In no particular order...
1) The Boron Letters:
A collection of letters about copywriting and life by Gary Halbert, written to his son from prison.
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2) The Adweek Copywriting Handbook:
Famed copywriter Joe Sugarman compiled all he knew about his craft into 324 pages.
3) The Copy Book:
An anthology of essays and famous ads by 53 master copywriters.
4) Ca$hvertising:
Drew Eric Whitman breaks down the psychology of persuasion, everything he learned after 23 years in direct response.
5) My Life in Advertising:
How the legendary Claude Hopkins discovered copywriting.
6) Scientific Advertising:
How Hopkins succeeded at copywriting.
7) Influence:
A classic by Robert Cialdini, which sold over 1 million copies.
8) Positioning: The Battle for Your Mind:
This masterpiece by Al Ries and Jack Trout changed how I market VeryGoodCopy.
9) The Copywriter’s Handbook:
Bob Bly has authored over 50 books about marketing and copywriting. This is among his finest.
10) The Ultimate Sales Letter:
Dan Kennedy breaks down a proven formula for writing compelling sales letters.
11) Hey Whipple, Squeeze This:
Edward Boches and Luke Sullivan’s classic guide to creating great advertising.
What would you add?
Feel free to post a suggestion in the comments of this LinkedIn post for all to see.
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Hey there, thanks for reading. :)If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. Enjoy!Eddie Shleyner
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