What are you selling?

Are you selling a product? A service? Are you selling yourself?

Whatever it is, nobody is going to buy it without a pitch, without a story.


Whatever it is, nobody is going to buy it without a pitch, without a story. 


Great stories make compelling offers. And therein lies the question:

How do you tell a good story?

Every good story has three elements:

  1. The protagonist: The main character. 
  2. The conflict: The main character's challenge.
  3. The resolution: The transformation caused by the challenge. 

Now, let's correlate these elements with your pitch:

  1. The protagonist: Your prospect.
  2. The conflict: Your prospect's problem.
  3. The resolution: Your product. 

It's a clean fit, hence the expression:

"Facts tell and stories sell."

Whatever you're selling, sell it with a story, with a pitch that creates an emotional arch your prospect can see herself living through.