Clear, concise articles designed to teach 1 persuasion principle or technique at a time.
VOLUME V
121 - 150
Now more than ever, as copywriters, as marketers, as people, it’s important for us to feel Sonder, to let it wash over us.
A timeless lesson from master copywriter, Eugene Schwartz.
Productivity advice from famous creatives, real and fictional, including Don Draper and Austin Kleon.
An important reminder about copywriting, storytelling, and The Reader’s imagination…
I’ll answer the question. But first, a story about 2 kings…
Ready? Here’s what you do in 3 steps:
Use it. If you’re stuck, if you’re empty, if you need to write but words escape you, use it.
If you have a blog — and even if you don’t — you know it’s work.
Consider these rules before crafting your next guarantee. Let them inform your decision making.
Probably the most valuable advice I can give any copywriter:
Something to keep in mind next time you’re creating any type of promotion: an article, a landing page, an email — anything.
I smirked when I heard the question. I thought the answer was obvious. I was wrong.
Voice is not some woo-woo concept. It’s not an ethereal message from the gods about baring your soul to gather the masses. It’s a science. Here’s how it works…
It's a remarkable achievement — forever pairing your product with a single word. A word that instantly tells your brand’s story and value.
Here is perhaps the best example of Brand = Adjective in the history of advertising:
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Now more than ever, as copywriters, as marketers, as people, it’s important for us to feel Sonder, to let it wash over us.
A timeless lesson from master copywriter, Eugene Schwartz.
Productivity advice from famous creatives, real and fictional, including Don Draper and Austin Kleon.
An important reminder about copywriting, storytelling, and The Reader’s imagination…
I’ll answer the question. But first, a story about 2 kings…
Ready? Here’s what you do in 3 steps:
Use it. If you’re stuck, if you’re empty, if you need to write but words escape you, use it.
If you have a blog — and even if you don’t — you know it’s work.
Consider these rules before crafting your next guarantee. Let them inform your decision making.
Probably the most valuable advice I can give any copywriter:
Something to keep in mind next time you’re creating any type of promotion: an article, a landing page, an email — anything.
I smirked when I heard the question. I thought the answer was obvious. I was wrong.
Voice is not some woo-woo concept. It’s not an ethereal message from the gods about baring your soul to gather the masses. It’s a science. Here’s how it works…
It's a remarkable achievement — forever pairing your product with a single word. A word that instantly tells your brand’s story and value.
Here is perhaps the best example of Brand = Adjective in the history of advertising:
VOLUME I
1 - 30
VOLUME II
31 - 60
VOLUME III
61 - 90
VOLUME IV
91 - 120
VOLUME V
121 - 150
VOLUME VI
151 - 180
VOLUME VII
181 - 210
209 words