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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

 

VOLUME V
121 - 150

Micro-Articles #121 - 150 | Scroll Right 👉
How much should you be cursing in your writing?
Eddie Shleyner
How much should you be cursing in your writing?
Eddie Shleyner
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Eddie Shleyner
Copyresearching
Eddie Shleyner
Copyresearching
Eddie Shleyner
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
Eddie Shleyner
How to earn money writing
Eddie Shleyner
How to earn money writing
Eddie Shleyner
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
Eddie Shleyner
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
Justin Blackman, Founder @ PrettyFlyCopy.com
Brand = Adjective
Eddie Shleyner
Brand = Adjective
Eddie Shleyner
Eddie Shleyner
Subscriber Testimonials:
“The essential website for storytellers.”

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Yoni Solomon, Director of Product Marketing @ G2.com

“My #1 go-to resource for inspiration.”

— — —
Carmen Ward, Email Marketer @ Homes.com

“The only newsletter I actually open and read.”

— — —
Naomi Faye, Freelance Copywriter

“Like no other copywriting advice on the internet.”

— — —
Raashi Singhi, Entrepreneur

“It’s good enough that I feel bad reading it for free.”

— — —
Jordan Judor, Freelance Copywriter

 
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Featured
How much should you be cursing in your writing?
Eddie Shleyner
How much should you be cursing in your writing?
Eddie Shleyner
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Eddie Shleyner
Copyresearching
Eddie Shleyner
Copyresearching
Eddie Shleyner
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
Eddie Shleyner
How to earn money writing
Eddie Shleyner
How to earn money writing
Eddie Shleyner
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
Eddie Shleyner
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
Justin Blackman, Founder @ PrettyFlyCopy.com
Brand = Adjective
Eddie Shleyner
Brand = Adjective
Eddie Shleyner
Eddie Shleyner
 
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VOLUME I
1 - 30

VOLUME II
31 - 60

VOLUME III
61 - 90

VOLUME IV
91 - 120

VOLUME V
121 - 150

VOLUME VI
151 - 180

VOLUME VII
181 - 210

"Best of" Reviews #2
“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy