Clear, concise articles designed to teach 1 persuasion principle or technique at a time.
VOLUME III
61 - 90
“How’d it go?” said my sister.
“Ohh I fucked it up,” I said.
“Do you ever feel like no matter how much work you do, you can or should be doing more?” I said.
Do you ever feel this way? Anxious about your ability? Many people do.
I do.
The cure?
When I work this way, I find that each project nourishes the others. And if I hit my stride, I can go into a creative/connective frenzy. I become full of ideas, lightning in a bottle.
These copywriting mantras gave me an “aha moment” when I first learned of them. I remember thinking, “shit I should try writing like THAT.”
ONLY GOD CAN CREATE SOMETHING FROM NOTHING.
At the end of the day, copywriters are really just making informed guesses about what will compel an audience.
Nothing more.
“Trying hard enough” means you’re making progress toward your goal.
And your goal as a direct response copywriter should always be to…
Rule #8 is my favorite.
In a direct response ad, the purpose of design is to…
What if you could FORCE yourself to see the world through a more empathetic lens, one that will help you create better, more compelling work?
You can.
Season 3, Episode 10: “Fly”
No spoilers here. Just a valuable copywriting tactic you can (and should) start using immediately…
“OK...” said Schwartz.
What came next is a quote I have taped to my screen (so that the sentiment is always top of mind):
Someone asked me an enormous question the other day…
“What’s it like being in love?” he said.
Because it’s probably unnecessary.
People don’t want to feel in control.
People NEED to feel in control.
In no particular order, these are 13 books, blogs, movies, and shows that have shaped my ethos as a copywriter.
Just look at this brilliant campaign. It’s a perfect example…
Quality copywriting ideas are the product of quantity.
Kill your darlings.
A copywriting lesson from Robert De Niro.
This short article cites 4 tactics that will make your copy simpler and 5 tactics that’ll make it more memorable.
This advice will help you find a modicum of certainty when making creative writing decisions.
And that’s very valuable.
What you’re about to learn saves me hundreds of hours a year.
Don’t make these two big mistakes in your next sales email.
And if you do, don’t expect a reply.
If you want to immediately connect with your readers, follow this advice from legendary copywriter, Gary Halbert…
If you want to learn how to write great ads, then part of your daily routine should be to…
There’s a proven 3-step process you can follow to learn this incalculably valuable skill…
JOIN THOUSANDS OF SUBSCRIBERS
“How’d it go?” said my sister.
“Ohh I fucked it up,” I said.
“Do you ever feel like no matter how much work you do, you can or should be doing more?” I said.
Do you ever feel this way? Anxious about your ability? Many people do.
I do.
The cure?
When I work this way, I find that each project nourishes the others. And if I hit my stride, I can go into a creative/connective frenzy. I become full of ideas, lightning in a bottle.
These copywriting mantras gave me an “aha moment” when I first learned of them. I remember thinking, “shit I should try writing like THAT.”
ONLY GOD CAN CREATE SOMETHING FROM NOTHING.
At the end of the day, copywriters are really just making informed guesses about what will compel an audience.
Nothing more.
“Trying hard enough” means you’re making progress toward your goal.
And your goal as a direct response copywriter should always be to…
Rule #8 is my favorite.
In a direct response ad, the purpose of design is to…
What if you could FORCE yourself to see the world through a more empathetic lens, one that will help you create better, more compelling work?
You can.
Season 3, Episode 10: “Fly”
No spoilers here. Just a valuable copywriting tactic you can (and should) start using immediately…
“OK...” said Schwartz.
What came next is a quote I have taped to my screen (so that the sentiment is always top of mind):
Someone asked me an enormous question the other day…
“What’s it like being in love?” he said.
Because it’s probably unnecessary.
People don’t want to feel in control.
People NEED to feel in control.
In no particular order, these are 13 books, blogs, movies, and shows that have shaped my ethos as a copywriter.
Just look at this brilliant campaign. It’s a perfect example…
Quality copywriting ideas are the product of quantity.
Kill your darlings.
A copywriting lesson from Robert De Niro.
This short article cites 4 tactics that will make your copy simpler and 5 tactics that’ll make it more memorable.
This advice will help you find a modicum of certainty when making creative writing decisions.
And that’s very valuable.
What you’re about to learn saves me hundreds of hours a year.
Don’t make these two big mistakes in your next sales email.
And if you do, don’t expect a reply.
If you want to immediately connect with your readers, follow this advice from legendary copywriter, Gary Halbert…
If you want to learn how to write great ads, then part of your daily routine should be to…
There’s a proven 3-step process you can follow to learn this incalculably valuable skill…
So today’s a big day…