You get a clear model of a successful newsletter: positioning, format, cadence, metrics, and growth strategy, so you can stop guessing and defend decisions internally.

If you’ve been publishing consistently, but feel stuck from a growth standpoint…and frustrated, especially when you see others succeeding “organically.”

You’re aware inboxes are flooded and that most newsletters are “boring” or “promise and don’t deliver,” so you want a system for crafting issues that stand out and feel indispensable to readers.

You don’t want yet another list of tools, but rather a clear and opinionated “do this, not that” around platforms, setup, deliverability, and which metrics to optimize at which stage.

Frameworks, benchmarks, and case narratives you can take back to a boss or partner and say, “Here’s the plan, here’s how we’ll measure success, here’s why this matters.”

Eddie Shleyner started VeryGoodCopy in 2014 simply to become a better copywriter. What began as personal study notes quietly grew into one of the most-read copywriting newsletters on the internet — now surpassing 95,000 subscribers, read by millions annually, and celebrated by advertising legends like Drayton Bird and Rory Sutherland.

Nathan Baugh built his World Builders newsletter — covering storytelling and business — to 42,000 subscribers in just eight months, eventually surpassing 100,000 readers. Fueled almost entirely by organic Twitter growth and weekly threads, he turned a self-taught passion for story structure into a six-figure newsletter business.