COMING SOON
VeryGoodCopy’s first live cohort, designed to teach human writing & storytelling in an AI world:
This live, highly personalized, month-long cohort will rewire your brain to not only think like a master storyteller, but also write in a patently human and undeniably compelling way.
AI has commoditized mediocrity, but there will always be a need for excellent writing and storytelling—especially among copywriters, marketers, entrepreneurs, and anyone else who only has a short window to move their audience.
If writing and storytelling is part of what you do for a living, now is the time to elevate your skills (making your work even more marketable and in demand than it was before LLMs threatened to replace you).
→ Only 12-15 spots available
→ 12 classes over 6 weeks
→ 24 hours of instruction
→ $5000 total investment
Meet your instructors:
Eddie Shleyner & Sean Platt
Eddie Shleyner is a conversion copywriter, content marketer, and the founder of VeryGoodCopy, a newsletter about copywriting, storytelling, and creativity read by millions of people each year. In 2020, he left his Copy Chief job at industry juggernaut G2 to build VeryGoodCopy, which has since grown to over 80,000 newsletter subscribers and nearly 200,000 followers with zero ad spend. Eddie built his brand on the back of compelling writing and storytelling.
Sean Platt is the copywriting storyteller behind hundreds of books—including bestselling novels and world-shifting business books—and dozens of scripts. He’s the founder of Sterling & Stone, a storytelling studio with 40+ in-house writers, multiple ghostwriting firms, and projects moving from page to screen. Sean’s helped authors find their voices, entrepreneurs shape their brands, and Hollywood producers find their next hits.
Eddie Shleyner and Sean Platt will personally teach every class. Learn more about how Story School works below:
Story School will alternate between a series of “Lesson” and “Feedback” days.
On “Lesson” days we’ll teach you a single storytelling technique or principle, something powerful, proven, and practical to make you writing sharper, stronger, and more human. No bloated theory—just potent, practical guidance provided with numerous examples to crystalize the concept. Then you’ll be given a writing assignment based on the lesson.
On “Feedback” days Sean and I will critique your assignment, live, in front of the class. We’ll walk through what worked, what didn’t, and how to improve it. Everyone in the class will get personal feedback, participate, and improve. (Plus, watching someone else’s feedback session will sharpen your instincts like crazy.)
We chose this approach because live instruction followed by immediate application and feedback is the most effective and efficient way to learn—and we’re so excited to put this method into action with an intimate group of motivated, thoughtful people who care about writing as much as we do.
If you’re serious, please apply now.
We’ll ask a few questions to make sure it’s a great fit. Then we’ll invite a handful of applicants to a short conversation before finalizing the group.
→ Only 12-15 spots available
→ 12 classes over 6 weeks
→ 24 hours of instruction
→ $5000 total investment
