“We’re talking about him having an accident,” said the man, whispering. “Just walk up to him, put your hand on his back, and give him one big push!”

Don't sell chips. Sell a worldview.

It boils down to a simple three-step process ... 

“I was The Onion’s editor at the time so, mainly, I was just punching up or rewriting other people’s work,” said Scott. “And so when I sat down to write the pilot, I was like, ‘Shit! I have writer’s block! I got nothing!’”

CHICAGO—Saying he was ‘more than happy’ to jump on the call, Scott Dikkers, The Onion’s longest-serving editor-in-chief, graciously gave time out of his day to talk to a copywriter about how to overcome writer’s block.

As a copywriter, it’s tempting to get lost in the majesty of your creativity, your ideas. 

Looking inward for ideas will burn you out.

Want more ideas than you could ever use?

Confident copy says, “Go ahead, you’re making the right decision.”

Great copy starts with efficient questions.