A collection of 241 direct marketing terms and definitions from one of the greatest copywriters of all time.

Mailed in 1982 by the Reagan administration, this letter is among the most compelling political mailers ever written. Let’s unpack it.

This technique worked so well it became basically standard practice in the 1970s. Of course, it will still work in the digital age.

Mailed to over 280 million people from 1976 to 1988, this 2-step direct response control beat 150+ tests before it was finally cycled out.

This 116-word persuasive writing masterclass brought in over $40,000 from a single send. Why did it work so well? Few reasons:

The proven 7-step formula behind the success of one of the longest-running sales letters in history:

The fundamentals in this letter are stellar, so it’s an excellent piece to copywork. Plus, the strategy is rooted in a proven technique…

Moving forward, I’ll be curating and sharing my favorite classic letters and ads inside VGC Plus. This is the first of many:

This 20-point checklist was literally my introduction to direct response copywriting. I can’t overstate how valuable it was to me.

MAD-FU. Having those 5 letters in front of you on a client discovery call is comforting, somehow. Good.