Repetition is a good teacher.
“Son, if you want to learn something, do it over and over and over.”
- My dad, a music teacher
If you want to learn how to write great ads…
Then part of your daily routine should be to transcribe great (read: proven) headlines, subheads, bullets, sentences, paragraphs, and even entire sales letters over and over and again.
But before you do, you should know that transcribing long chunks of text—by hand—WILL feel like a waste of time. And you’ll want to stop every few minutes. This urge will be intense and very distracting.
But when you feel it come on, don’t quit!
Discomfort means you’re making progress.
But most people do quit.
Because the work is hard and tedious and that’s human nature.
So the hand stops moving, the pen stops writing, and the brain stops forging new neurological pathways.
The work stops, the discomfort stops, and the learning stops.
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The fastest way to learn how to write copy...
The fastest way to adopt the voice and tone and cadence of a specific piece of copy (or any writing, for that matter) is to transcribe it by hand, word by word, deliberately, slowly.
Transcribe it over and over.
Then rest. Walk away for a day. Do something else.
Then try writing.
You’ll be amazed.
It’s not magic. It’s just the way our brains work.
Anybody can achieve these results as long as they’re dedicated to repetition.
NOTE: I’ve written about this before.
This article and this article extol the benefits of transcribing someone else’s writing, also known as copyworking. And I’ll continue to write about it in new ways that (I hope) will compel aspiring copywriters to take action, to practice.
Because copyworking is that effective—and I want every person who reads this to be successful.