An “aha moment” is a flash of sudden insight.
It’s a moment of clarity.
Suddenly, you understand. Whatever it is, you get it.
I think it feels the way an old radio sounds when it clicks into focus. The way the station suddenly goes from static to sharp.
The copywriting mantras below gave me that feeling when I first learned of them. I remember thinking, “shit I should try writing like THAT.”
I felt so confident and calm at that moment.
Maybe you will too?
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If you're selling something complicated, make it simple.
And if you're selling something simple, make it complicated.
If you're selling something common, make it exclusive.
And if you're selling something exclusive, make it appear available.
And if not, I hope this was still a welcome reminder.