I'm a Direct Response Copywriter, Content Marketer, and the founder of VeryGoodCopy.

Thousands of copywriters, marketers, and entrepreneurs subscribe to my weekly VeryGoodCopy micro-articles about copywriting, content marketing, and psychology.

I’m currently the Copy Chief at G2.com, the world’s largest B2B marketplace.

🏆 In 2019, I was awarded Marketing MVP of the Year 🏆

My articles on HubSpot, Hootsuite, and Forbes have been shared hundreds of thousands of times and translated into multiple languages.

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Eddie is an editor’s dream.

He’s a talented writer. He gets results. His content is always of the highest quality. He’s easy to work with. He’s a good communicator.

You know what? I’m laying this on a bit thick. Let me make a complaint: there’s not enough Eddie to go around. (In all seriousness, hope to continue to work with him in the future—and you should too.)

Eddie can write.

Found him on the web, did some stuff together. Gonna do a whole bunch more, too. Why? Like I said, the dude can flat out write. And... Eddie does what he says. When he says it, too. I dig reading and sharing his work with my people. I'm a copywriter, also, and Eddie is making me a better writer. He'll do the same for you and your biz.

Need to make it obvious how your business helps leads and prospects? Hire Eddie.

I've worked with a number of writers through the years, and Eddie stands out as a breath of fresh air -- both in the way he conducts his business and more importantly how he writes.

Eddie writes in a style that you can't help but want to continue reading. He is also thorough in his research and preparation, taking the time to truly understand his audience and the topic.

I would welcome the opportunity to work with Eddie again in the future.

"Eddie can write. Eddie can take material as boring and tasteless as cardboard and breathe real flavor into it.

Whenever I need an informative, engaging and dynamic piece of content, Eddie is the first guy I call upon for help. For that, I am very thankful."

"Eddie was one of my favorite contributors to work with on the HubSpot Marketing blog.

His ideas were fresh, writing immaculate and accessible, and communication speedy. Seeing his name come through my inbox was a delight — I knew whatever piece he pitched my way would resonate with our audience. (His posts frequently beat out other writers’ pieces for traffic and engagement, and were a breeze to prepare for publish.)

Any editor or client should count themselves lucky to have Eddie in their content corner."

"In an age when content is the food which fuels the sales pipeline of global SaaS businesses, Eddie is a very talented chef. His ability to strike a chord with prospects and customers, offers them valuable insights and advice, whilst building brand recognition and trust. 

He has great passion and in-depth knowledge of content-based marketing and how to write compelling copy by engaging readers, which helps businesses spread the word and sell more product. While as SVP of Engineering, I focused my attention predominantly on building and deploying new product features, Eddie's articles helped me articulate why we were building them, which gave greater purpose to our engineering efforts.

So if you're hungry for world class content, I'd recommend hiring Chef Eddie."

"I first connected with Eddie over a year ago when he reached out with a contribution for the HubSpot Marketing Blog. Since that initial interaction, I’ve worked with him to take a handful of his impressive contributions from ideation to publication. 

Eddie has always been responsive, efficient, and incredibly receptive to feedback — something that’s hard to come by as an editor. He was quick to develop an understanding of our blog’s audience and pivoted his work to serve not only his own goals, but my team’s larger editorial goals, too. I could not have asked for a more helpful, reliable extension of the team. 

Eddie is a truly gifted writer and I look forward to keeping up with his work."

"Eddie is a talented writer who brings a sense of passion and creativity to all he does.

I have always been particularly impressed with his ability to understand his audience and their behaviors, turning that understanding into a clear execution plan for how his content needs to be structured to make them “read the next line”, again and again."

"It's a tough gig writing about a top-class professional writer, but that's what Eddie is. 

He was the latest addition to the digital/inbound marketing team and immediately had a profound impact on our ability to attract, nurture, and convert our leads. Eddie has a deep understanding of multiple content types, as well as how to plan and execute campaigns. He educated me on varying writing styles designed for the Top, Middle, and Bottom of the marketing funnel -- techniques I had never seen executed before. 

Eddie is well organized, prompt, reliable, and hugely creative. In just 12 months, the lead marketing indicators and the value of our pipeline increased 6-fold, transforming our sales potential and ultimately our annual recurring revenue (ARR) growth."

"I had the pleasure of having Eddie on my team for about 1.5 years.

Eddie has a deep understanding of copywriting techniques and content marketing. He played a crucial role in creating assets for our demand generation efforts.

He is a great team player and worked closely with marketing team and other parts of the business to ensure we have the right message out. He always looks for ways to improve and acts as a champion for change."

"I worked with Eddie over a number of years.

Great guy, extremely popular and the quality of his work is outstanding.

Eddie has a rare talent."

"Eddie approaches his craft in exactly the same way we do, which is to develop an understanding of our customers' mindset and deliver an outcome that helps them succeed. His writing is therefore a natural and elegant conclusion of his immersion in the customer journey. 

When you find people who genuinely want to understand customers, don't let go."

"Eddie has been an exceptional writer and contributor to Proven's content efforts.

Eddie writes concisely, and he engages readers with content about topics that could be otherwise dull. Eddie meets deadlines and has been very collaborative with our team. Lastly, he has cultivated great relationships, which makes his content that much easier to place.

I would highly recommend Eddie."

I worked with Eddie in creating some very good copy for my company.

I have worked with writers in past but none come close to Eddie's level of skill and passion. Before diving in and creating my company's copy, Eddie made sure he understood my market and audience. It was a new area for Eddie to write about but he really understood it after putting in the time and research - this is a super important step that a lot of writers seem to skip.

Eddie is the best and I would highly recommend him to anyone.

What I enjoyed most about working with Eddie was his drive and passion to completely understand not only the background of the topic he was writing about but the business, as well.

He wouldn’t just research a small piece of the subject or event, he would completely immerse himself into the project to become the subject matter expert so that his contribution, whether it be a blog, email to customers, or theme development, would not only be spot on but it would inspire and challenge the rest of the team.

I had the pleasure of working with Eddie for three years. 

I immediately liked him because he was extremely intelligent yet humble, which is rare. As a salesperson, I loved working with Eddie because he always took the time to understand our audience, their needs and challenges. He frequently scheduled time with executives at client companies, investing profound effort to understand their worldview. 

Eddie would also listen-in on our sales conversations and demonstrations, working to constantly refine our messaging, whether it be for an email blast, a call script, or a piece of sales collateral. He was always learning, always growing. 

He's also a great guy, personal and charming! I loved working with Eddie and hope I get an opportunity to do so again.

As part of the Express Writers team, we had Eddie join our weekly Twitter chat, #ContentWritingChat, as a guest host. He pitched the topic of Direct Response Copywriting, which was a new topic to a lot of community. 

Throughout the chat, he provided well thought out answers that added tons of value to the discussion. It left so many of our participants wanting to learn more about direct response copywriting to implement these strategies for themselves.

Eddie was very knowledgeable and it was great having him on the chat! It's safe to say we all learned something from him that we can now use in our own content strategies.

"Eddie is an excellent copywriter.

His passion and ability to deliver a great message that speaks to the target audience really sets him apart."

"I knew what I wanted to say, but needed someone to make compelling copy out of it. Eddie was a great help, he knows what makes copy work and was able to take my ideas and edit, organize, and add to them to accomplish our goals.

Eddie gave us great copy that got results."

"We wanted copy that would set us apart and help us stand out as an employer of choice. Eddie helped us achieve that goal with several tremendous job ads. His work was different. It was fresh and cool and it jumped off the page unlike anything we've ever published. 

Most importantly, it achieved results. That's why we go back to Eddie time after time for anything and everything copy."

"Eddie knows the content marketing arena inside and out. He consulted our firm, providing very clear directions as well as an action plan that was right for us -- all while making it easy for us to feel confident in his strategy. 

Eddie is an excellent communicator, educator, and strategic planner. He taught us a tremendous amount and I strongly recommend him for all your copywriting and Inbound Marketing needs. 

Charming, funny, and a pleasure to listen to."

"Eddie's charisma and ability to connect with his colleagues and clients is admirable. He's also an extremely talented writer. His unique, persuasive tone was a huge asset to our marketing department at Spectrum, helping me create marketing collateral and content that consistently generated new and recurring business. 

Eddie was also the Editor-in-Chief of our company blog. He did an outstanding job developing articles that informed clients and prospects on topics ranging from content creation to copywriting to digital marketing.

I would recommend Eddie any day."

"I had the pleasure of working with Eddie as a fellow copywriter. 

He was both a copywriting teacher and mentor during our time together, helping me refine my writing and always finding creative, thoughtful ways of communicating even the most mundane information. His passion for writing is as obvious as it is contagious. 

I would recommend him to anyone." 

"I met Eddie while looking for a copywriter for a new landing page.

Eddie provided a solid framework for thinking about both what to say and how to say it. Eddie was great to collaborate with on both high-level strategy and low-level details like specific word choice and sentence structure.

The project has taken a positive turn thanks to Eddie's involvement and I look forward to the chance to work with him again!"

"Eddie is an outstanding writer and very adept at messaging concisely and clearly.

I reached out to Eddie to help edit a blog article (my first attempt). He helped me reduce the content by over 50% without sacrificing meaning or messaging.

I see his material published quite frequently via social media, which has definitely helped promote company awareness and traffic to WorkForce Software's website. He's truly an asset to the company."

I was thrilled to have Eddie as an expert guest on my weekly Wednesday Twitter #BookMarketingChat in November 2017 and he rocked it! Our topic: making blogging easy. Our demographic: writers and bloggers. Eddie broke it down so writers and bloggers could easily understand how to make time for blogging, branding concepts, and how to connect with readers in a relatable way. 

In fact, I've asked Eddie to write a guest post for my BadRedheadMedia.com blog and come back again at some point in 2018! Eddie's tips are easy to follow and I'd recommend his work to anyone.

"Eddie brought a whole new dimension to our marketing team at Workplace. He is an extremely gifted writer of plain 21st century English.

Eddie invested the time to understand our brief, the personas that we were attempting to engage and adopted a voice behind his words that proved extremely effective at attracting high-quality followers to our digital/in-bound marketing content. I particularly enjoyed the e-Book series that he was the major contributor to.

I highly recommend Eddie's work."

"Eddie was a delight to work with. As an author, I learned a lot from observing and being part of his creative process.

He wrote a blurb for me for my novel’s landing page on Amazon. His has a wonderful efficiency and clarity in his use of language. Eddie doesn’t waste words, and consequently, the final product was direct and to the point. Each sentence worked simultaneously as a hook and a lead-in to the next.

I am a very happy customer and definitely recommend his services.

He’s also a great guy, which made the entire experience all the more enjoyable."

"I had the pleasure of working with Eddie at WorkForce Software, where we were both heavily involved in modernizing the company's approach to digital marketing. Eddie is one of the most talented and knowledgeable content marketers that I've ever had the privilege to work with. The content Eddie authored not only helped our organization achieve our business objectives, but was also interesting, engaging, and helpful to readers.

One of the things that impressed me the most about Eddie is his ability to work alongside other marketing professionals as well as team members in different business areas (e.g. software engineers, customer service reps). Eddie has a unique ability to take complex ideas and communicate them so they can be understood in plain English.

Combine this with Eddie's outstanding work ethic and friendly demeanor, and you have a copywriter/content marketer that would be a welcomed addition to any marketing team. I happily recommend Eddie here on LinkedIn, and know that he will be a great asset to the next organization he joins."

"Dedicated and immensely creative is the phrase that comes to mind when describing working with Eddie. It was a pleasure to have him on our digital marketing team at WorkForce Software.

I was always impressed with his ability to bring many new and interesting ideas to any project he was involved in. Then to take those ideas to the finish line while inspiring his other co-workers and I to push ourselves and get the best result. Not to mention he is one of the most fun people to work alongside.

Eddie would be a true asset for any copywriting position because he brings so much more than great writing to the job. Eddie has my highest recommendation."

"Eddie is an innovative and creative writer with excellent communication skills. He always provides highest quality work that exceeds expectations.

I highly recommend his copywriting and content marketing services."

"Eddie is thoughtful, dedicated, and creative.

Eddie helped me craft the perfect cover letter when I was making a career change. He encouraged me to think outside the box and see my audience from a different perspective.

I highly recommend Eddie."

"I had the pleasure of working with Eddie at WorkForce Software, and was always extremely impressed with his skill set.

Eddie is very talented at developing content and turning information into useful and interesting copy. His ability to produce a compelling story that draw readers in is a true talent. He never failed to meet a deadline, and was always a pleasure to collaborate with.

He would be an asset to any team, and I would strongly recommend him to any hiring manager."

"Eddie is a consummate professional and dedicated to his craft.

Eddie helped support the sales organization at WorkForce by creating relevant, timely pieces to help engage with our target market. He frequently collaborated with the sales, product and development teams to ensure he delivered the message that would resonate most with strategic buyers and end users.

Outside of the outstanding work that Eddie creates, he is a joy to work with and would be a tremendous asset to any organization that wants top talent."

“I don't have an article or a problem. I just wanted to fangirl you (sorry!) Just stumbled across your website and absolutely love your writing and aesthetic. Stunning and really inspirational. 

So tired of same, same writing using lame cliches and regurgitated crap. Anyway, I'm really looking forward to reading more of your stuff on this website.

I never fan girl, by the way. This is my first. Be honored!”

“Eddie, that post was a smooth read.

What you do is an art. 

Nice stuff.”

“What a pleasure to meet, collaborate and create with Eddie.

His copywriting is absolutely brilliant. Distilling themes that a PhD could be based on into simple, powerful words that illicit emotion and make audiences actually care about that they are watching is a skill that Eddie has in large brilliant dollops.

He is collaborative, creative, efficient and delivers way way above expectations. I do hope I can work with Eddie again soon.”

“Generated amazing results.”

“Eddie take the time to understand the desired outcome and all the nitty gritty details on every project he works on. His attention to detail has generated some amazing results. Most recently, the landing page copy he wrote for an upcoming webinar is helping drive a 46% conversion rate — driving close to 400 leads and climbing! He has been instrumental in helping us ramp up and optimize our demand-gen effort.

On top of amazing work, he is a joy to work with. Thank you, Eddie.”