How to write faster

How to write faster

The longer you focus, the more focused you will become.

Focus long enough and you’ll tap into something called Deep Work…

The cure for creative block

The cure for creative block

This strategy is scientifically proven to help writers — and anyone else — spur their creativity.

“Smart” writing, defined

“Smart” writing, defined

Smart writing is clear and concise. It’s easy for the eyes and mind to follow. It’s accessible and unpretentious, easy to consume and hard to create.

Smart writing is readable. Effortlessly readable.

Unethical copy (don't be a coward)

Unethical copy (don't be a coward)

Be a copywriter, not a coward.

If you can back up your claim, write the copy. If you can’t, be a professional and do the right thing.


Sonder, the marketer’s emotion

Sonder, the marketer’s emotion

If you feel it, don’t dismiss it. Let it wash over you.

You’ll be a more empathetic person for it — and a better marketer, too.