The cure for creative block

The cure for creative block

This strategy is scientifically proven to help writers — and anyone else — spur their creativity.

“Smart” writing, defined

“Smart” writing, defined

Smart writing is clear and concise. It’s easy for the eyes and mind to follow. It’s accessible and unpretentious, easy to consume and hard to create.

Smart writing is readable. Effortlessly readable.

Unethical copy (don't be a coward)

Unethical copy (don't be a coward)

Be a copywriter, not a coward.

If you can back up your claim, write the copy. If you can’t, be a professional and do the right thing.


Don’t write another headline before reading this

Don’t write another headline before reading this

Don’t write headlines that are flat, invisible, like white paper on a white desk. Write compelling headlines that stand out. Headlines that contain emotion, image, logic, and promise.

Here’s how to do that.

Sonder, the marketer’s emotion

Sonder, the marketer’s emotion

If you feel it, don’t dismiss it. Let it wash over you.

You’ll be a more empathetic person for it — and a better marketer, too.