Creativity is the capacity to re-imagine, to make new and novel connections between existing concepts.
Not the "creative" type? You can be ...
Creativity is like a muscle: It grows and develops with exercise, practice. In other words, if you apply yourself, you can train your brain to be more artistic and imaginative, more innovative.
Ready to make an effort? Here's what you do:
Step 1: Open SnapChat.
Don't have SnapChat? Download it. It's free.
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“When it’s finally finished, [your client] will have a campaign they could run for years and out-pull virtually anything else they’ve ever run unless they were very lucky beforehand.”
This is a very powerful, very versatile persuasion technique. You can use it in your sales letters, your emails, your social posts, your website copy — just about any asset designed to sell.
![How to write better dialogue [easy, instant, Hemingway-inspired hack]](https://images.squarespace-cdn.com/content/v1/5615edeae4b0b9df5c3d6e90/1600810690603-XZIT3F465CS25186CILF/Better+dialogue+COMP.JPG)
Dialogue is a powerful copywriting tool (unless you’re making this common mistake).
People forget their lives almost as quickly as they live them. So how can copywriters create ads that produce lasting memories? Find out.
Clear copy is understood faster and remembered longer than unclear copy. Master copywriter, Eugene Schwartz, recommends doing this one thing to make your writing as clear as humanly possible.
One of the best, most original direct-response copywriters of the 20th century constantly used cliches. Learn why you should, too.
You might be making this completely common, completely stifling mistake…
Reading (and transcribing) this beautiful book will help you write copy that feels like a letter from a friend (as it should).
The best copywriters in the world possess these 3 qualities. Do you?
Buying something can be a vulnerable, scary experience. And the more expensive the purchase, the more vulnerable your prospect may feel. Vulnerability is bad for business. Here’s how to avoid it:
An ad’s hook should create curiosity and wonder, interest! The hook’s only goal is to keep people reading.
Here’s how to find a compelling hook every time you write an ad (based on one of the most powerful examples in copywriting history).
This truism helped conceptualize one of the most iconic campaigns ever produced…
Good copy creates a visualization in the reader’s mind…
One of the most compelling angles in advertising is:
An article about using Mother Nature to manufacture tension, create desire, and compel action.
Dialogue is an efficient character-development tool.
And that makes it an efficient, valuable copywriting tool…
The goal of conversion copywriting is to compel action. There are plenty of ways to do this… but the most persuasive tactic by far is:
Copywriting is the single most important skill in business.
That’s why I write about it almost daily on LinkedIn.
And the advice in this article is based on a few of my most popular copywriting posts…
If you want to publish articles on a consistent basis, remember:
In copywriting, word choice boils down to strong words and weak words. The difference?
If your ad doesn’t immediately capture attention, it’s dead in the water. Goodnight.
You know you don’t know what you’re doing if…
“Red Bull?” said the man, perplexed. “I wouldn’t drink it again if you paid me to.”
As copywriters we want to lure our reader in. We want them to forget they’re reading copy—with the only thought in their mind being “tell me more.”
“Even though we’re a partnership,” said co-creator, Matt Stone, “the way the stories in South Park are expressed is completely through Trey. Trey’s the chef.”
Ever struggle to start writing your copy? I did. Then I learned this simple, time-tested copywriting formula — and it forever changed the way I work:
Do you want people to notice your work? And read your articles? And watch your videos? And subscribe to your blog or channel? Do you want people to remember your work?
Do you want them to remember you?
When you have a limited amount of time or space to tell a story, unwavering accuracy can actually make a true story less believable and relatable, less real.
Step 2: Play the alphabet game.
The mechanics are easy:
Spot a letter
Take a picture
Outline it with the draw tool
Save it to your camera roll
You can look for letters everywhere: In the clouds; in the branches of a tree; in the tangled wires underneath your desk. Your goal is to outline one letter each day for 26 days.
But don't cheat: You can't draw an "H" in the sand at the beach. Printed letters, obviously, are also off limits.
Step 3: Stretch your creativity.
Too easy? Getting bored? Make the game harder. Challenge yourself to:
Find only capitals
Find every letter in order
Find more than one letter a day
You can also keep yourself honest and motivated by playing against someone.
Over time ...
You'll find it easier to connect seemingly unrelated dots, which is the measure of a creative individual. Why? Because the game consistently forces you to analyze your surroundings, to dig below the surface, ever-deeper.
The result is a steady, gradual rewiring of your perspective and thought process, elements that enable creative thinking.
LEARN TO PERSUADE
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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.
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VOLUME I
Micro-Articles #1 - 30
VOLUME II
Micro-Articles #31 - 60
VOLUME III
Micro-Articles #61 - 90
VOLUME IV
Micro-Articles #91 - 120
VOLUME V
MIcro-Articles #121 - 150
VOLUME VI
Micro-Articles #151 - 180
VOLUME VII
Micro-Articles #181 - 210
It’s an unwritten rule of copywriting if you will. Rule Zero: