VERY GOOD COPY [LOGO].png

What's the purpose of your first line of copy?

To compel people to read your second line of copy.

What's the purpose of your second line of copy?

To compel people to read your third. 

A timeless, two-Second copywriting lesson from an industry legend.jpg

"The sole purpose of the first sentence in an ad is to get you to read the second sentence." 

Joe Sugarman wrote that in his classic book, The Adweek Copywriting Handbook

Read it for more timeless copywriting lessons. 


LEARN TO PERSUADE

VeryGoodCopy [Logo] DARK.png

WRITE BETTER.
MARKET BETTER.
SELL MORE.


Comment