LEARN TO PERSUADE

COPYWRITING | CONTENT MARKETING | PSYCHOLOGY

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I'm Eddie Shleyner, a direct response copywriter and content marketer. This is the VeryGoodCopy blog, where I publish articles about the art and science of written persuasion.

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"Eddie can write. Eddie can take material as tasteless as cardboard and breathe real flavor into it."

  Caileen Kehayas,   Director of Marketing @ Proven.com

Caileen Kehayas, 
Director of Marketing @
Proven.com


"It's a tough gig writing about a top-class professional writer, but that's what Eddie is."

  David Farquhar,   CEO @ Northface Ventures

David Farquhar, 
CEO @
Northface Ventures


Eddie is a truly gifted writer and I look forward to keeping up
with his work."

  Carly Stec,   Editor @ HubSpot Marketing Blog

Carly Stec, 
Editor @
HubSpot Marketing Blog


WRITE BETTER.
MARKET BETTER.
SELL MORE.

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"I highly recommend Eddie's work. He is an extremely gifted writer of plain, 21st century English."

  Andrew Lloyd,   President @ Corero Network Security

Andrew Lloyd, 
President @
Corero Network Security



"I was thrilled to have Eddie as an expert guest on my weekly Twitter #BookMarketingChat. He rocked it!"

  Rachel Thompson,  CEO @ BadRedhead Media

Rachel Thompson,
CEO @
BadRedhead Media



"Eddie is an excellent copywriter. His passion and ability to deliver a great message sets him apart."

  Ty King,   CEO @ Spectrum Marketing

Ty King, 
CEO @
Spectrum Marketing



 

"Eddie gets it. He's a joy to work with and does so at the highest level."

 
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- Scott Dikkers, 
Founder & Editor-in-Chief @ The ONION



"Any editor or client should count themselves lucky to have Eddie in their content corner."

  Ginny Mineo,   Director of Platform @ NextView Ventures

Ginny Mineo, 
Director of Platform @
NextView Ventures


"If you're hungry for world-class content, I'd recommend hiring
Chef Eddie."

  Ronan O' Dulaing,  SVP Product Dev. & Ops. @ WorkForce Software

Ronan O' Dulaing,
SVP Product Dev. & Ops. @
WorkForce Software


"I worked with Eddie over a number of years. Great guy, extremely popular. Eddie has a rare talent."

  Mark Griffiths,  Director of Relationships @ WorkForce Software

Mark Griffiths,
Director of Relationships @
WorkForce Software

 

LEARN TO PERSUADE

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MAKE IT SIMPLE.
MAKE IT MEMORABLE.
MAKE IT INVITING TO LOOK AT.
MAKE IT FUN TO READ.

- Leo Burnett

 

WRITE BETTER.
MARKET BETTER.
SELL MORE.

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"Eddie was a copywriting teacher and mentor during our time together, helping me refine my writing."

  Stephanie Keltner,   Content Manager @ Google

Stephanie Keltner, 
Content Manager @
Google


"Eddie was a delight to work with. As an author, I learned a lot from observing his creative process."

  Michael Eli Vineberg,  Book Author  

Michael Eli Vineberg,
Book Author
 


"Eddie writes concisely, and engages readers with content about topics that could be otherwise dull."

  Pablo Fuentes,   CEO @ Proven.com

Pablo Fuentes, 
CEO @
Proven.com


 
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LEARN TO PERSUADE

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WRITE BETTER. 
MARKET BETTER.
SELL MORE.