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CMO @ Privy
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It’s good enough that I feel bad reading it for free. And I (shamefully) feel like I don’t want to share it with anyone… like I want to keep it for myself.
Here another truth: I paid for courses with considerably less value than your micro-articles.”
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Copywriter
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“I love Eddie's micro articles. They're so precise and to the point. One can easily get so much insight in such a short time.
You don't beat around the bush and you'r tips and knowledge is like no other copywriting advice on the internet.”
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Entrepreneur @ raashisinghi.com
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Head of Growth @ USmobile
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“I love reading VeryGoodCopy articles because they help me understand the psychology behind marketing and advertising tactics.”
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Founder @ The Landscape Writer
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“Your work is inspiring. I appreciate your simple advice, which I can immediately put into practice.”
Laura Ritz
Founder @ Writing With Eloquence
“The only newsletter I read consistently.”
“I subscribe to several marketing, copywriting, and content marketing blogs/newsletters. Unfortunately, most are disappointing.
VeryGoodCopy is the only newsletter I read consistently.
Eddie's content addresses all aspects of written persuasion and the advice is always valuable and actionable. I have forwarded articles to nearly every colleague. I highly recommend VeryGoodCopy.”
Brian Hayes
President @ Orion Marketing Consultants
“Your content is a powerful example...”
“I always read your articles, as they have deep strategic value with actionable insights and very well-articulated examples.
Your content is a powerful example of your guiding principles.”
Damien Mair
Founder @ Fusion
“Eddie never runs out of good ideas.”
“VeryGoodCopy is a source of good, inspirational content.
Eddie never runs out of good ideas.”
Vinicius Aguiari
Founder @ VidaHacker.io
“I’ve become a better copywriter thanks to the VeryGoodCopy blog.”
“I subscribe to plenty of newsletters. Most I read through very occasionally, but Eddie's advice is always insightful and highly practical. A lot of his words of wisdom have found their way into my bookmarks and I have no doubt there'll be more to come.
I'm certain I've become a better copywriter thanks to the VeryGoodCopy blog.”
John Ford
Freelance Copywriter @ eyupitsjohn
“...well worth your time and attention.”
“VeryGoodCopy's blog topics are always so concise, well-written, and have wide-ranging appeal for copywriters like myself.
Between roughly 15 emails newsletters for copywriting, the fields my agency works in and assorted design/advertising sites, VeryGoodCopy is the only one I read Every. Damn. Time.
If you work in the creative persuasion field, it’s well worth your time and attention.”
Grant M
Copywriter & Creative Strategist @ PLAY Creative
“One of the few resources I genuinely enjoy...”
“The VeryGoodCopy blog is one of the few resources I genuinely enjoy seeing in my inbox! I always read it and I always learn from it.”
The approachable nature and level of thought behind each topic make it a worthwhile read every time.
Elizabeth McCumber
Senior Writer & Content Strategist @ Wpromote
“Your micro-articles are role models.”
“Your micro-articles are role models.
I salute you.”
[Anonymous] 🤷🏻♂️
“...current, relevant info without the BS.”
I'm a big fan.
The pace and purpose of the writing is captivating and draws the audience towards each of Eddie's pre-established goals. It's impressive, to say the least.
Thanks for the current, relevant info without the BS.
Carmen Hutchison
Founder @ Blether Digital
“I love how you convey so much in so few words.”
I love how you convey so much in so few words.
The artwork and design of the blog only adds to the aesthetic. I visit a few copywriting blogs often, including CopyBlogger, CopywriteMatters, and Animalz.
Now I am happy to expand my list to VeryGoodCopy.
Rohan Bhardwaj
Executive Assistant @ IIT Bombay
“The perfect ounce of writing encouragement…”
“I've subscribed to VeryGoodCopy for a couple of years now. It gave me the confidence and chill to know that I could write copy and, one day, NOT want to pull my hair out every time I looked at a blinking cursor on a bottomless word doc.
Eddie's copywriting tidbits are digestible, actionable, and connect all the colorful floating dots before me. It's the perfect ounce of writing encouragement and learning to hit my inbox each week.”
Mads Hanna
co-Founder @ Curated Compass
“My #1 go-to resource for inspiration.”
“VeryGoodCopy is my #1 go-to resource for inspiration — I even save them in their very own folder — the articles always deliver.
Reading these reminds me why I love writing and energizes me to dig deeper, do better. And they've helped my co-workers, too, as I tend to share them often. Consistently amazing.”
Carmen Ward
Email Marketer @ Homes.com
“Keeps me honest and curious...”
“‘Brevity is the soul of wit’ and VeryGoodCopy delivers this in spades. I’m a fan of ‘fewer words, more meaning’ and Eddie’s pithy, practical advice helps keep me honest and curious as a copywriting human.
If you’re looking for ways to write better copy and work more effectively, you’ll find them here.”
Mary Cameron
Copywriter @ 4Words Copywriting
“...become a better copywriter.”
“I love VeryGoodCopy.
I look forward to receiving the newsletter every week, as it contains one small actionable tip every week to become a better copywriter.”
Sophie Soete
Marketing Manager @ Influo
“The Cicero of Chicago...”
“Much like how Howard Gossage aka ‘The Socrates of San Francisco’ influenced thousands of marketers to always strive to produce great work that positively impacts others, Eddie aka ‘The Cicero of Chicago’ has influenced thousands of marketers and sellers to become better, more thoughtful writers and communicators (myself included).
Eddie's weekly newsletters are one of two things I look forward to every weekend (sleeping in being the other thing); they're always full of actionable advice that I try to implement as much as possible in my work.”
Victor
Community Guy @ Tugboat Logic
“An email anyone marketing anything should read.”
“I joined the Very Good Copy email list on a recommendation from a friend. I’ve since purchased him lunch and delicious beers to say thank you.
This is an email anyone marketing anything should read. I enjoy the concise tips and pleasurable read every time it hits my inbox.”
Andrew Holliday
Brand Mechanic @ Special Sauce Branding
“One of the best copywriting blogs!”
“One of the best copywriting blogs! Whether you are an expert or a newbie, this blog is a true source of copywriting inspiration.”
Konstantinos Giamalis
Head of Product @ Delivery Hero
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“VeryGoodCopy is an excellent source for people of all stages in copywriting and information. Highly recommend to everyone!”
Kay Bayly
Owner @ nutritec
“...genuine, thoughtful advice.”
“Adding in a word count to an email was a freaking great idea. A 700 word email suddenly doesn't seem so long when the content is laid out in such an appealing way.
I also really appreciate the genuine, thoughtful advice. None of that aggressive sales stuff or sob stories about ‘how you became a copywriter and you can too’ email after email. Interesting, informative, and highly visual!”
Kitty Lai
Copywriter @ italki
“The dude knows his shit.”
“Some writers go too far with persuasion. They make it a ‘dark art.’ But not Eddie. He understands the delicate balance between persuasion and manipulation and never crosses the line. Plus, his posts are crazy engaging and always quick enough to read and learn in under three minutes.
The dude knows his shit.”
Justin Blackman
Copywriter @ Pretty Fly Copy
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“This is the only email subscription I look forward to. In reading your emails, I'm learning Very Good Copy!”
Araceli Arroyo
Program Director @ puedescrear
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“There are thousands of email newsletters covering copy and marketing. I'm subscribed to a tone of them, and most of them sit in my inbox unread. Eddie's newsletter sits among a handful of others, from the likes of Drayton Bird, Ben Settle and Bob Bly, that I actually read from top to bottom.
And to blow his trumpet even more, it's the ONLY one that I've had cause to forward to a client.”
Liam Atkins
Copywriter @ liamatkins.co.uk
“Improves how I think about writing…”
“Every week, Eddie shares an actionable idea that improves how I think about writing, and my ability to action our biggest ideas.”
Haley Bryant
VP of Ops at Animalz & founder of haleymbryant.com
“The essential website for storytellers.”
The essential website for storytellers. Marketers, copywriters, strategists & creatives alike have much to learn (and borrow) from Eddie’s gift of persuasion and direct response messaging.
Yoni Solomon
Director, Product Marketing & Strategy @ G2.com
“Everything a writer needs…”
“VeryGoodCopy is everything a writer needs: concise, creative tips and stories told compellingly.”
Tyler Hicks
Copywriter @ tylerthewriter.com
“Too many lessons and best practices to count!”
“Eddie's blog is a no BS, easy-to-understand guide to becoming an expert copywriter. I've taken too many lessons and best practices to count!
Keep up the good work, Eddie!”
Adam Pecoraro
Founder @ AMP Fitness
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“I read every email from VeryGoodCopy all the way through. Each one is attention-grabbing and relevant to my growth as a copywriter.
It's clear that Eddie knows what he's talking about.”
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Lead Copywriter @ Key Web Concepts
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“VeryGoodCopy is incredible. I've been a subscriber for almost a year now and the fact that I can receive bite-sized pieces of wisdom that have a major impact is nothing to sneeze at.
If you're someone who wants to get into Copywriting or even a veteran Copywriter looking to grow, look no further.”
Kan Huang
Founder @ Kan-Huang.com
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“I look forward to VeryGoodCopy's write-ups. They stand out from the white noise and are insightful. The micro-interviews offer a lot of fresh insights.
It is important as a marketer to try out new strategies and have a growth mindset. Love being part of this tribe.”
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Content Writer @ RoundClicks
“It always inspires me...”
“The VeryGoodCopy newsletter practices what it preaches. It has actionable advice about how to write copy that people want to read — presented in a way that I actually want to read.
Each email keeps me excited about the pursuit of clean copy. It always inspires me to tweak something new in my writing.”
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Content Marketing Specialist @ Catalytic
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“Subscribe to this newsletter is to give yourself the means to write with relevance, to achieve a precise goal.
Your pen will thank you.”
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CMO @ Make the Grade
“no-BS content.”
“I get a LOT of email so I'm pretty picky about what I allow into my inbox. The VeryGoodCopy newsletter makes the cut for its insightful advice about copywriting, approachable tone, and no-BS content.”
Kathleen Booth
VP of Marketing @ Attila Security
“The only newsletter I actually open and read.”
“VeryGoodCopy is the only newsletter I actually open and read. I see it in my inbox and get excited about what‘s inside. Thank you for writing VERY GOOD content and sharing it with the world.”
Naomi Faye
Copywriter @ Words With Naomi Faye
“Subscribed and recommended it to a friend moments later.”
“VeryGoodCopy blows this out of the water: the ‘rule’ that prospects need multiple brushes with your brand before they buy. I bought (i.e., subscribed to the blog) on my first encounter, and recommended it to a friend moments later.
If your goal is writing (or buying) copy that connects, Eddie is the guy to get you there.”
Mary-Elizabeth Harmon
Founder @ Great Feeling Life
“VeryGoodCopy has shed light in my darkest times.”
“Thank you, Eddie. Truly.
I thought I was the only one having the problems many copywriters encounter. VeryGoodCopy has shed light in my darkest times.”
[Anonymous] 🤷🏻♂️
“Definitely subscribe to this blog.”
“The VeryGoodCopy blog always provides valuable information, delivered in a clear and concise way.
I love finding tricks that help me do my job better or think about my copywriting strategy in a fresh way. If you're looking for tips on creating content that works, definitely subscribe to this blog.”
Christine Doyle
Creative Content Director @ BPM Supreme
“Thanks for the awesome articles...”
“Thanks for the awesome articles, Eddie! It's really valuable to me.
Keep up the good work!”
Nat
Copywriter @ BreadnBeyond
“The messages are always inspiring…”
“I don't subscribe to many newsletters because I simply don't have the time to read them. Therefore, I choose carefully which emails land on my inbox.
I chose to subscribe to VeryGoodCopy because the messages are always inspiring and very personal without that marketing argot I despise so much (e.g., “the-6-figure-whatever” miracle).
Eddie gets personal and adds some cool artwork that makes the entire experience really pleasant. His emails are short — around 600 words — so you always finish reading them and take away some wisdom.”
Elena de Francisco
Freelance Copywriter @ The Expat Copywriter
“Eddie’s micro-articles are a treat for writers!”
“Eddie's micro articles are a treat for writers!
He says so much in just a few words. Thank you for all the amazing, helpful work you put out. I love it!”
Urmi Shah
Editor @ SocialPilot
“Five stars — highly recommend.”
“Eddie's creative content and compelling copy teaches me something new about the writing craft every time I visit his blog.
Five stars — highly recommended.”
Rich Delaney
Founder @ Richdelaneywrites.com
“I’m hooked!”
“I recently discovered your blog and I’m hooked! You deliver practical advice in doable chunks so I don’t feel overwhelmed by it.
I’m transitioning to an online business model with a new website and looking for all the help I can get.
Looking forward to reading more of your work!”
Patricia Haddock
Founder @ The Unstoppable Professional
“The only email newsletter I will set time aside to read!”
“VeryGoodCopy is the only email newsletter I will set time aside to read! The thoughtful insights that Eddie gives are always spot on and still relevant.
I love the fact that there is a mixture of long reads vs short reads. And Eddie ALWAYS makes sure to say thank you whenever you promote his work (getting increasingly rare).”
Alexander Fassam
Copywriter @ Infinity.co
“VeryGoodCopy survived…”
“I decided to apply the Marie Kondo approach to my mailbox: which newsletters are actually making me happy? I unsubscribed to about 85%, but VeryGoodCopy survived the Big Cleanup.
Congratulations from tiny Belgium.”
Anouk Mouton
Copywriter @ Azur Content
“It’s fascinating…”
“I found VeryGoodCopy after Googling the term 'microblog'. It’s fascinating how you can write an article with lots of information while maintaining the simplicity of it. I’ve been reading all your articles ever since and have tried to write with the same style.”
Ahmad Ali
Founder @ Welding Inspectors
“10/10!”
“I was recommended this blog by a friend at work for inspiration, and I genuinely look forward to the updates. I've since recommended it to several people on my team, and a handful of aspiring copywriters still wet behind the ears from university. 10/10!”
Rebecca Taylor
Copywriter @ Urban Undergrowth
“Eddie's emails are actionable.”
“Short. Sweet. Always to the point. And most important... unlike plenty of "free advice" offered anywhere, Eddie's emails are actionable.”
Gilad Amozeg
Co-founder @ A.N OTHER
“Real value that I haven’t seen much of elsewhere.”
“I’ve been enjoying getting VeryGoodCopy emails full of actionable advice.
I’ve already implemented multiple tips and strategies from Eddie’s emails in my content. The emails I get provide real value that I haven’t seen much of elsewhere. Keep it up, Eddie!”
Meelad Mashaw
Founder & Content Strategist @ Exsplore
“I learn so much.”
“Every VeryGoodCopy newsletter I receive has great content! I learn so much. And when I need a break, I enjoy reading the stories. “
Theodora Bourelia
Copywriter @ S & Team
“Eddie’s articles are sharp.”
“Eddie’s articles are sharp. Most of them are short (micro-articles) but they deliver huge value. If you are a business owner, then your copywriter should be reading this blog.”
Rohan Bhardwaj
Author @ rohanbhardwaj.com
“My weekly, mini, copywriting refresher course!”
“I’ve been subscribing to the VeryGoodCopy newsletter for a few months now. Every edition has provided me with valuable information that helps make my copywriting better.”
It’s my weekly, mini, copywriting refresher course!”
Suzanne Quigley
Freelance Copywriter @ suzannequigleycopywriter.com
“Compelling emails…”
“I receive compelling emails from Eddie that always offer great advice that is backed up with information from some of the best copywriters in the business.”
Chris Mordi
Executive Director of Marketing and Communications @ Flocon, Inc.
“I rear back to them frequently…”
“I have been reading and saving VeryGood Copy articles for over a year. I rear back to them frequently when I am writing web copy or product collateral. I have found that my copy tends to be the one chosen during peer reviews.”
Adam Zagorski
Director of Marketing @ enmotus
“A virtual goldmine…”
“A virtual goldmine of very crisp, to-the-point and yet comprehensive articles on copywriting. If you have anything remotely to do with sales, marketing or outreach / PR, this website is a must read. Very easy to digest and yet highly actionable tips without any "high-level-fluff" that you see on most other blogs.
I binge read the entire blog the very day I landed on it, and have been sharing extensively ever since. Highly recommend it and wish I had stumbled upon much earlier!”
Jhashank Chowdary
Director, Marketing & Sales @ gcglobal
“...makes me excited to do my work.”
“I've arrived in the world of copywriting after roles in general communication, journalism, ministry (!), healthcare marketing, library work, and other fields I've careened in and out of throughout my young professional life. This blog has helped me start to form a professional identity for myself after a lot of ill fits. The content here allows me to visualize my role as a copywriter in new ways and makes me excited to do my work.
Eddie leaves behind the self-aggrandizement, pseudo intellectualism, and/or schmaltz that plagues a lot of his male counterparts. His content is, above all, actually helpful.”
Mandi Cherico
Copywriter @ Collegis Education
“Appreciate everything VeryGoodCopy has to say.”
“Our entire team regularly reads and shares your articles. We really appreciate everything VeryGoodCopy has to say. Thank you.”
Harendra Gupta
Copywriter @ iPHSTechnologies
“The ONLY newsletter I consistently read.”
“This is the ONLY newsletter I consistently read. Seriously.
There's something about the way Eddie tells stories and gets ideas across that just makes them easy to digest. And the ideas are really practical and even ingenious sometimes. Especially when you're feeling blah and stuck with your own writing.”
Rosanna Chipkin
Communications Manager @ Design, Build & Grow
“Tips and tricks to be a rockstar writer.”
“Imagine sitting down to write the first word of your first *ever* blog post and that feeling of anxiety because you want it to be perfect. You want it to add value. You want it to be meaningful to your business.
Then imagine a newsletter that gives you strategies that help you feel better about the angst, a newsletter that gives you tips and tricks to be a rockstar writer.
Thanks, VeryGoodCopy.”
Rob Mann
Enterprise Account Executive @ EmployStream
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“I open the VeryGoodCopy email newsletter every time…”
“I open the VeryGoodCopy email newsletter every time I see it in my inbox. Each email takes just a few minutes to read but they leave dangling threads that my brain will tug on throughout the day.
And while the emails are themselves quite insightful, I find myself drawn even more to studying the way it's written. It's like getting hand-delivered material for a swipe file in every message.”
Jim Wang
Founder @ WalletHacks
“A truly awesome resource for copywriters.”
“VeryGoodCopy is a truly awesome resource for copywriters at every level of the craft.”
Lewis Dalton
Owner @ Lewis Dalton Copywriting
“Eddie knows how to write and he proves it every week.”
“I used to read a lot of blogs about copywriting. Everything that I could get my hands on to learn something new. But I stopped doing that since I’ve started reading Eddie’s micro-articles.
Every time I read one of his articles I feel smarter. His practical advice helps me pay better attention to how I write my dialogues; I also started understanding how to create an image in the reader’s mind; and the importance of using 3 examples, like right now.
Thanks to VeryGoodCopy, I’m becoming a better writer. And that’s an amazing achievement in about 400 words per post. So yeah, Eddie knows how to write and he proves it every week.”
Jasper Losekoot
Copywriter @ jasperlosekoot.nl
“I love this newsletter.”
I love this newsletter. Short, smart, and fun bite-sized reminders of how to spice up your copy.
Ashley Cummings
Writer @ ashleyrcummings.com
“Hard work and expertise...”
“I appreciate how VeryGoodCopy helps me tap into tidbits on good copy. I love communication in all its forms, however writing has so many rules compared to other forms of relaying information. It also leaves a track like no other that can be picked apart, scrutinized and remembered forever. It also can have a powerful impact and create results.
Your hard work and expertise allows me a better chance to do the latter.”
Lori Hurst
Digital Marketer @ The Giggling Lifestyle
“Helps keep me thinking...”
“I LOVE this newsletter. It's the perfect length and it helps keep me thinking about my role as a writer/strategist.”
Autumn Privett
Associate Director @ Pitch Maps
“I love VeryGoodCopy.”
“I love VeryGoodCopy. Everything from the newsletter to the website itself is great. I read it for inspiration. And always learn some great stuff.”
Ditte Lønstrup
Marketing Manager @ Scopito
“Some of the most actionable advice out there.”
“Some of the most *actionable* advice out there. And it's concise. I don't feel like I'm having to learn everything all at once. Already forwarded it to many coworkers.”
Alex Boyd
Founder/CEO @ RevenueZen.com
“Eddie’s emails are welcome and useful.”
“I look forward to receiving them since they are short, entertaining, to the point, and offer great advice. Plus, they offer the right information around how to sell with email and more.”
Giannis Gonianakis
Managing Director/Owner @ CreteTravel.com
“VeryGoodCopy is the one newsletter I look forward to receiving.”
“I try not to subscribe to too many newsletters as they are often filled with sponsored links or long reads with no real value. However, VeryGoodCopy is one newsletter I look forward to receiving. Short and sweet articles, excellent writing style and tips and tricks that I now use on a daily basis.
Keep up the good work!”
Tom Dunning-Lewis
Marketing @ ICSUK
“I would recommend this newsletter to any writer.”
“Eddie delivers great insights in a refreshing and informative tone of voice.
I would recommend this newsletter to any writer. ”
Kirsten Queen
Copywriter @ kirstenqueen.com
“Directly impacted our overall writing strategy...”
“Our entire writing team follows practical tips and lessons from VeryGoodCopy.
It has directly impacted our overall writing strategy and the engagement we’re receiving on our website.”
Yuvrajsinh Vaghela
Marketing Manager @ spaceotechnologies
“...a nice, quick hit of goodness.”
“I just read your Thanksgiving post and wanted to thank YOU, Eddie, for your consistently on-point posts and thoughts.
I appreciate the insights every time I get an email — as well as the brevity. It's always a nice, quick hit of goodness. I know it can be hard to not say too much, but you do a great job at it.
Keep up the high-quality knowledge sharing. Happy holidays.”
Matt Wilkens
Senior Copywriter @ mtwilkens.com
“Always well written...”
“I look forward to seeing VeryGoodCopy emails in my inbox. They're always well written, easy to read, and easy to apply to my line of work.”
Karen M.
Graphic Designer @ enviromedica
“A great resource…”
“Very Good Copy is a great resource to improve your copywriting. I subscribe to the emails and always read them when they come through.
This is a passive way for me to gradually improve my copywriting. There is almost always a nugget or two that I can take away to improve my writing.”
Isaac Mathews
Demand Generation Manager @ steelnetwork
“Look forward to every single email received.”
“Love all the articles on VeryGoodCopy and really look forward to every single email received. The content is easily digestible and relatable with super helpful tips to improve my personal copywriting skills.
It's short, concise and gets to the point quickly. Would highly recommend signing up to their email list!”
Anna Chuang
Founder @ Nataussie
“My weekly source of inspiration…”
“VeryGoodCopy is my weekly source of inspiration. Every time I'm in need of a creative boost, I turn to these newsletters and without fail I am able to deliver something new, different and witty.
Love it!”
Orsi Szentes
Head of Growth @ LabFresh
“A constant Masterclass on copywriting.”
“VeryGoodCopy serves as a constant Masterclass on copywriting.
I love it!”
Maurice Igugu
Creative Director @ Sterling
“I love VeryGoodCopy.”
“I love VeryGoodCopy. Little nuggets of wisdom in a digestible length right in my inbox? Yes please.”
Kate McDermott
Founder @ eatdrinkandwritecopy.com
“Eddie is smart, sharp and very productive.”
“Eddie is smart, sharp and very productive. Every article is a well-framed, geometrically-perfect word picture that not only excites esthetically but also delivers an interesting angle on some old, others new, copywriting tricks and hacks.
Thank you, man. Keep up the very good work and have a very nice day.”
Atanas Nikolov
CMO @ Smokin.Tech
“Eddie's articles are exceptionally crafted…”
“There are only a handful of emails I look forward to getting, VeryGoodCopy is one of them. Each of Eddie's articles are exceptionally crafted, brief, and packed with value.”
Felipe Rito
Marketing Strategist
“A must read for any writer!”
"Mind control" is a noteworthy article! Eddie dismisses the subjective world view of copywriting, objectively breaking it down to what good copywriting actually is. A must read for any writer!”
Brenda Delaney
Freelance Writer @ BrendaDelaney.com
“Eddie understands language at its core…”
“Eddie understands language at its core, and through VeryGoodCopy offers a lens into his creative process and how readers respond to words.
I'll continue to recommend the site/newsletter to anyone crafting persuasive copy or otherwise telling stories!”
Matt Lardner
Growth Marketing Manager @ dscout
“...the one newsletter on copywriting that I still open regularly.”
I've been in the industry for over a decade and most other sites recycle advice I've heard time and again, but VeryGoodCopy is the one newsletter on copywriting that I still open regularly.
Each email has an interesting or useful tidbit I can put into practice, written in a compelling way. And VeryGoodCopy practices what it preaches — serving as both an educational tool and a persuasive example.
Melissa Breau
Owner @ Click and Repeat
“You’re out of your mind if you’re not subscribed...”
“My recent job change brought me in-house to focus on clarifying communication of all types. The company is in healthcare, so there's a lot to do on that front.
My best resource so far? Eddie's emails and following him on Twitter. Short, but always full of great nuggets; some are new ideas, while others are reminders from the past. You're out of your mind if you're not subscribed and/or don't follow him on Twitter.”
Matt Cunard
Brand Manager @ HOMELINK
“VGC is the solution!”
“VeryGoodCopy is a great resource I use to inspire me in my writing. When writing about customer data management, writer's block is all too real.
VGC is the solution!”
Jake Rosenstein
Copywriter & Content Marketing Specialist @ RingLead
“Every article is another valuable tip…”
“Every time I open my email and see an unread mail from VeryGoodCopy, I get excited. Because every article is another valuable tip for my own writing, even if it’s just my personal blog.
Just like today’s newsletter. I should never think that writing down my ideas to have my own well is a waste of time.”
Ross Ann Velasco
Writer @ Ross Journals
“Everything from the newsletter to the site itself is extraordinary.”
“I love VeryGoodCopy. Everything from the newsletter to the site itself is extraordinary. I read it for motivation. What's more, consistently realize some incredible stuff.”
Matt Robsen
Marketing Manager @ TechCronus
“Short, on-point, and inspiring writing...”
I'm quite careful about who I let in my inbox. Eddie's short, on-point, and inspiring writing is what I always look forward to reading.
Lav Kozakijević
Brand Strategist @ lavkozakijevic.com
“Great ideas, insights, and practical advice…”
“Very Good Copy offers great ideas, insights, and practical advice for improving your copy and marketing efforts.”
Josh Palmer
Content marketing manager @ Zylo
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“Short, simple and captivating articles...”
“Everyone can be a better writer. I've always wanted to start writing and be a better writer, the often short, simple and captivating articles are helpful!”
Raymond D
Founder @ xool
“Love love love everything about VeryGoodCopy emails.”
“Love love love everything about VeryGoodCopy emails.
Plenty of word-nerding and learning from other good humans. Thanks!”
Rebecca Cofrancesco
Marketing & Content Strategist @ Marketing Goodness
“Compelling, insightful articles about the art of copywriting.”
“VeryGoodCopy is thoughtful, creative, and to-the-point. Eddie practices what he preaches by publishing compelling, insightful articles about the art of copywriting.”
Jeffrey van der Veer
Marketing @ Booqable
“Eddie Shleyner certainly knows his stuff.”
“Myself and Radial Path's founder find ourselves chatting about VeryGoodCopy on the regular. It's a great, simple and accessible newsletter that inspires us to push innovative campaigns and write even better copy. I love the little anecdotes in each newsletter too. Eddie Shleyner certainty knows his stuff.
Not only does VeryGoodCopy inspire me to create amazing content but I learn a little bit more with each read, too. Check it out.”
Tasmin Lockwood
Head of Content @ Radial Path
“Bliss.”
“Sweet, short, simple and powerful tips that I can read and implement without feeling overwhelmed. Bliss.”
Heideli Loubser
Owner @ HouseOfBlogs.net
“I relish reading VeryGoodCopy…”
“When I'm slogging through my inbox and see a VeryGoodCopy dispatch, just by muscle memory my posture straightens to attention, my shoulders loosen, and my smile reappears. Seeing ‘VeryGoodCopy’ is a bell — and I’m Pavlov's Marketer.”
Thanks to Eddie for making a newsletter that is dependably insightful, personal, and concise — not to mention refreshingly beautiful. The accompanying photo and collage art is always unexpected and stimulating.
I relish reading VeryGoodCopy and having a new angle to look at my work each week. Keep it coming, please!
Bryan Bosque
Digital Marketing & Social Media Manager @ Catalyst Ranch
“Expertly crafted mix of literary genius meets Adman.”
I was recommended (thankfully) to your website by a fellow Copywriter, and DAMN I was so impressed immediately!
I love VeryGoodCopy for multiple reasons:
1. Highly informative, inspirational, and educational topics that help my business, copywriting, and marketing skills improve-consistently
2. Easy to navigate to find all your golden nuggets published on every medium
3. Killer copy. Your style is a beautifully simple, yet expertly crafted mix of literary genius meets AdMan
4. The perfect micro-sized articles that deliver macro-value in all topics I'm interested in
You selflessly teach, guide, and motivate your readers. You give, give....and then give even more amazing free content, that I would happily pay for. This shows your integrity and character, as someone who genuinely wants to help other Writers and Marketers.
You have built your credibility, authority, value, trust, and like-ability with your valuable content...and teach your readers how to do the same.
Building all of the above is not easy. Yet, this is something every single Copywriter and Business owner must learn to do with their audience to be successful...but with each piece of content you share, you teach us how to do it!
You are one of only a handful of expert Copywriter's that I religiously follow and make sure to devour every single piece of content you create! (ok i know i sound like a stage 5 stalker right now haha, but it's true)
I have been applying a lot of tips and strategies from your articles, into my own copy, and my conversions/engagements have dramatically improved! I have also gained new clients/projects because of these tips!
I can't wait to see what comes next! Thank you for helping to make me a better Writer. And, thank you for being one of my Mentors...even though you don't even know you have been.
P.S...I'm really excited and looking forward to whatever paid product/service you start to offer! Hmmm...maybe that Mentor thing could actually become a reality? (hint hint lol)
Dezaray Caraballo
Owner @ Converted Copy
“VeryGoodCopy is an adrenaline shot.”
“VeryGoodCopy is an adrenaline shot. It springs me into action whenever I hit a creative wall. Seriously good tips for copy, content, and creative writing.
Thanks, Eddie.”
Daniel Allan
Marketing & Copywriting @ Danoallan.com
“It’s like unwrapping a gift on Christmas morning.”
“I came across VeryGoodCopy while looking for ways to increase my copywriting and sales knowledge — and I just enjoy it so much.
I look forward to it because it's like unwrapping a gift on Christmas morning. It's not something you do every day and there's a thrill about what you're going to get.”
Olivia Veizas
Production Assistant @ SavvyWorks
“...saw an increase in open rate, CTR, and submissions.”
“VeryGoodCopy has helped me build better copy on the emails I have sent, and saw an increase in open rate, CTR, and submissions.”
Sebastian “Doe”
Marketer @ DriverLoan
“Great advice…”
“Great advice on using the power of words to create action in as few words as possible. Very important in our split second world of attention.”
Chris McKay
Co-founder @ toof
“There’s no better copywriting blog than VeryGoodCopy.”
“If there is a better blog about copywriting and written persuasion that’s not only insightful but also capable of getting your mind right before a writing sprint than Eddie Shleyner’s VeryGoodCopy.com, don’t tell me about it.
Why? Because you’re a liar who needs to stop lying.
Truth is, there’s no better copywriting blog than VeryGoodCopy.
Oh, and P.S. There never will be.”
Brad Williamson
Founder @ The Solution Is
“A very powerful message.”
“Nice article, Eddie.
In a few words you delivered a very powerful message.”
Dan Saltzman
Founder @ Honey Brook Enterprise Consulting
“VeryGoodCopy is simply brilliant.”
“VeryGoodCopy is simply brilliant. Every time I read an article written by Eddie, I get more motivated, educated and inspired. His newsletter never lets you down and is without a doubt one of the finest out there.”
Koen Helmes
Founder @ Mill Street Copywriting
“The info is perfect!”
“I look forward to my emails from VeryGoodCopy. They are SO informative, short and to the point. For those of us with busy days, the info is perfect! It’s summed up in such a way that we ‘get it’ — and that’s exactly how I try to write my wellness articles.
VeryGoodCopy has helped me stick to the mission of simplifying in writing and in wellness. Thank you!”
Teri Ringham
Wellness Advocate & Owner @ TeriRingham.com
“I feel inspired every time I read one.”
“A newsletter I actually LIKE receiving!
Each one gives a quick, interesting insight on how to write better copy, often revealing the story behind a great ad and why it was so successful. VeryGoodCopy makes you feel like YOU could be the writer behind a great campaign one day. I feel inspired every time I read one.”
Sally Stevenson
Content Producer @ ThankYouContent.com
“Most unique take on copy analysis I’ve seen.”
“Most unique take on copy analysis I’ve seen.
Keep it up!”
Tyler Koenig
Conversion Copywriter at TylerJKoenig.com
“I love that you share this information so generously.”
“Every time I open a Very Good Copy email, I find copywriting gems.
Some I'd known but had forgotten. Others gave me an ah ha moment. And some that took me on a journey into my very early years. I love that you share this information so generously.
Thank you, Eddie.”
Di Clewments
Owner @ OnTimeCopy
“It’s a VeryGood email.”
"What are you reading?"
"Just an email.”
"Why are you smiling?"
"Because it's a VeryGood email.”
Joe Benton
Sales @ Reward Gateway
“Witty, useful advice.”
“I have read lots of stuff on copywriting and came across this quite by chance really. Like everyone, I am very sceptical of anything I come across but something drew me to signing up to the list of VeryGoodCopy and boy, Im glad I did.
Reading the micro articles has been educational and entertaining. And am already implementing stuff from it. Witty but useful advice.”
Chris Gaynor
Copywriter @ SnookerZone
“I learn from it every time.”
“Your newsletter is one of the few I actually read. I really feel I learn from it every time.
Thanks and keep doing a great job!”
Alessandra Razzante
Brand Manager @ Kosmoss
“Absolutely dope.”
“VeryGoodCopy is absolutely dope. Bite-sized copywriting insights right to your inbox. You can't beat that.”
John Blust
Founder @ Socratic Copy
“Fun to read...”
“Eddie writes articles that are fun to read, quick and easy to consume, and most importantly, make you a better writer.”
Kyle Porter
Chief Guide @ GuidePost Marketing
“Eddie really knows what he’s doing.”
“Eddie really knows what he’s doing. He writes copy that’s understood by a lay audience, like me. I mean, I was a stranger to writing a year ago, but now I can really write. All thanks to the consistent, valuable articles VeryGoodCopy puts out.
If you need an expert to show your business' potential, read and subscribe to the VeryGoodCopy newsletter.”
Vicky Khati
Business Writer @ bolsterbiz
“Inspired writing that packs a punch!”
“Inspired writing that packs a punch! Eddie's blog is one of the few subscriptions I look out for. Sharp, to-the-point micro-articles about effective copywriting, and form. It is a refreshing read, and the takeaways stand out.
Thank you, Eddie, for the advice!”
Sarah Hall
Marketing Manager @ pattisonoutdoor.com
“Concise, entertaining, and helpful content.”
“Concise, entertaining, and helpful content. Couldn't ask for more in a newsletter.”
Amy Ingraham
Content Manager @ BlooBirds
“By far the highlight of my email inbox.”
“I've been subscribed to the Very Good Copy email newsletter for a few months now and it's by far the highlight of my email inbox.
The short yet insightful micro interviews offer insightful, actionable content that helps me be better at my job.”
Adam Stevens
Digital Marketing Manager @ Pure Pet Food
“Outstanding content.”
“The only resource I can actually read. I’ve been a VGC subscriber for 2 years.
Outstanding content.”
Shalev Levi
CEO @ Shal3v
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“VeryGoodCopy helps me keep the copy I write tight.”
“VeryGoodCopy is an excellent resource when it comes to copywriting. I find myself reading their emails and almost immediately realizing what I've been doing wrong when writing copy for our company. It serves as a very helpful reminder to keep me focused and keep me from assuming that my audience might know something that they do not.
VeryGoodCopy helps me keep the copy I write tight and specific and in the long run, saves me time by not wasting it writing copy nobody will ever read!”
Ryan Wells
Marketing Director @ AG Automotive
“Informative and entertaining.”
“I'm a relatively new subscriber to the VeryGoodCopy newsletter, and I've gotten a lot of inspiration and takeaways from reading Eddie's micro-articles already.
Big fan of both format and content - informative and entertaining.”
Steffen Schou
Freelance Marketing Consultant @ steffenschou.dk
“Finally, a newsletter created to deliver value…”
“Finally, a newsletter created to deliver value instead of sales material.
The VeryGoodCopy newsletter and articles have been a powerful tool in helping us cut through the noise in our market and clearly articulate to people what we do, and why it's so cool.
Thanks Eddie, you're the man.”
Trevor Pare
Co-founder @ Dark Roast
“Short, insightful, practical — and always very different.”
“Eddie's VeryGoodCopy emails are like a bite of rich chocolate that fires up my blood before I start my writing for the day.
Short, insightful, practical - and always very different.”
Chavy Helfgott
Copywriter @ Chavy Helfgott Copywriting
“...a must read!”
“I subscribe to many newsletters and the one I look forward to reading the most is Very Good Copy. In every edition there is something that I am able to use for my business.
I would highly recommend Very Good Copy to anyone in the business world, it is a must read!”
Will Friedner
Owner @ Montana Life Realty
“Reads like great prose…”
“VeryGoodCopy is an excellent mix of short, actionable writing advice. The imagery is always spot on. Reads like great prose, works like a well oiled machine.
I can't decide if I read it more for entertainment or learning. Highly recommended!”
Allan Clow
Copywriting Student
“A great place to learn the nuances of writing…”
“It's a great place to learn the nuances of writing, nuances that make the process more beautiful.”
Riya Parekh
Sr. Creative Lead @ Schbang
“The copywriting newsletter you wish you had found earlier…”
“VeryGoodCopy is the copywriting newsletter you wish you had found earlier in your life.
It's so full of fascinating and actionable insights about copywriting, I'd be surprised if you came away not having improved your writing.”
Philipp Heuberger
Founder @ PheuBerger.com
“...one of my favorite resources!”
“Sometimes, you need a little inspiration... VeryGoodCopy is one of my favorite resources!”
Alexandra Correales
Head of Content @ Zoe Financial
“It inspires me.”
“I love VGC. I read it religiously. It inspires me.”
Nicolette James
Intentional Educator @ EducaZen.org
“...teaches me techniques that get me excited about writing again.”
“VeryGoodCopy consistently teaches me techniques that get me excited about writing again. Not just writing for work, but playing with different styles, conveying points in unique ways, taking a truly literary approach.”
I seriously just started keeping a journal because of this stuff.”
Jack Virag
Content Marketing & SEO @ Nutshell
“There is a little gem of an idea I can immediately incorporate…”
“I always enjoy receiving Eddie's nuggets in my inbox, especially because he's considerate enough to let me know how many words I will be reading.
Often there is a little gem of an idea I can immediately incorporate into my writing that same day.”
Joanna Piros
Chief Brain @ JoannaPiros.com
“All thoughtful marketers should read it.”
“Like you, I get too many newsletters. That's before even thinking about 'normal' emails. VeryGoodCopy is one of the few that I always enjoy seeing in my inbox.
It's clever, practical, and full of genuine insight. All thoughtful marketers should read VeryGoodCopy.”
Luke O'Neil
Owner @ Genuine Communications
“...made me a better writer.”
“I've been reading Eddie's blog for about a year now. While my favourite of his pearls of wisdom are stored in my bookmarks, it's his general take on communicating that have made me a better writer. I speak like a person and I'm starting to write like one, too. His tips have made me think, experiment, challenge myself, think some more, and take on some real content writing habits that have helped land us new investors.
For anyone looking to better their writing, I recommend signing up to VeryGoodCopy for some very wise words.”
David Sonntag
Marketing Manager @ Properties & Pathways
“I learn a lot…”
“I thoroughly enjoy your micro-articles.
I learn a lot from them. Hope you keep up the good work. Looking forward to more!”
Ankit Ranjan
Marketing Associate @ Freshworks
“Each new article becomes my favorite!”
“Oh man, what can I say about your writing... I’ve been following you for years. I had to stop recommending my favorite articles because each new article becomes my favorite! That rocks.
You’re a master at synthesizing a thought, a subject. Wow. Congrats!”
Felipe Daniel
Business Developer @ Carlesalonso.es
“Absolutely transformed the way I approach copywriting.”
“VeryGoodCopy has absolutely transformed the way I approach copywriting at work. I subscribe to the newsletter and I always open every email. It's always worth the read. The writing is so succinct and compelling and I love reading through the nuggets of wisdom.
There have been countless times when I've read a copywriting tip on VeryGoodCopy and I'll immediately implement it in my writing. Anytime I start writing ad copy or landing page copy, I think ‘pain not gain’ and ‘features tell, benefits sell.’ It's become my new mantra.”
Nina Vasic
Marketing Coordinator @ Monogram Creative Console
“...100% click rate from me.”
“These are the only emails that get a 100% click rate from me. Any copywriters out there looking to do better, Eddie's your guy.”
Louise Dunne
Copywriter @ Louise Dunne Copy
“Love these emails…”
“Love these emails from VeryGoodCopy! They really convey the fact that you don’t need a lot of words to communicate a powerful message.”
Sanjana Balaraman
Sr. Content Strategist @ Freshworks
“Eddie’s a master of his craft…”
“Unfortunately, I've reached a point in my career where my inbox doesn't yield much in the way of insight, learning or practical help. That's why I am very thankful on this holiday for the standout material I get from VeryGoodCopy on a weekly basis.
Eddie is on to something here. He's a master of his craft; offering refreshingly direct tips through personal observations and anecdotes that would resonate with any reader. In less than 400 words he gets me thinking, even nodding my head. I'm often saying to myself "that's exactly what I was trying to tell my team - I wish I had used these words, told this story, provided these examples."
If you are looking for a shortcut to upping your copywriting, or better yet, your entire marketing game - subscribe and read.”
Jim Williams
VP of Marketing @ BlueCat Networks
“I search it out if I missed it.”
“I love VeryGoodCopy for the simple reason that Eddie shares valuable wisdom about crafting killer copy, and does it in his own voice. He's funny and unique.
Every email sheds light on methods that we can all use to become better writers. It's one email that I look forward to receiving in my over-stuffed inbox, and I search it out if I missed it!”
Jeffrey Thomas
Copywriter @ Persuasion Reading List
“Insightful, interesting and thought-provoking.”
“Your articles are insightful, interesting and thought-provoking.
I enjoy them very much.”
Richard Nulman
Retired Advertising Executive
“Consistently forces me to open an email.”
“Eddie is one of the few writers who consistently forces me to open an email. Great stuff. Got to learn a lot from you.”
Sai Kumar M.
Founder @ Celluloid Tales
“A pleasure to read.”
“Eddie's newsletters are always welcome in my inbox. Short, simple, and full of knowledge. A pleasure to read.”
Harry Fearn
SEO Specialist @ t-f-a.co.uk
“I always look forward to reading VeryGoodCopy…”
“I always look forward to reading VeryGoodCopy newsletters. More than anything they have shown me that there is no "right" way to work - as long as your process gets you results, you're on the right track.”
Francesca Brzezicki
Communications Coordinator @ Canadian Research Knowledge Network
“What you offer is so valuable…”
“What you offer is so valuable to the community. You give us information that should take hours, even days, to collect and analyze. Thank you!
I use it for inspiration, for best practices. You made an effort and you went all the way. Thank you. I also share your articles when giving lessons in schools. The students love it. And whenever I have copywriting questions, the reflex is VeryGoodCopy.”
Jonathan Wuurman
VP of Marketing @ actito
“I love VeryGoodCopy.”
“I love VeryGoodCopy. Great, always fresh content for everyone to enjoy.
Keep up the great work!”
Alex Milosh
SEO/ Webmaster Manager @ Atera
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